As people adjust to a new normal, they’re coming to Pinterest to stay inspired. In fact, over the last weekend, we saw an all-time high around the world with more saves and searches on the platform than any other weekend in our history. There has also been significant growth in use cases like planning what to cook, finding lesson plans and craft projects for kids, and tips for growing vegetables. And in the U.S., more people than ever were sending Pins to one another and idea sharing, with messages sent through our Send a Pin feature up 34%.
People need ideas today. So we’re moving up our launch of the Today tab, a source of daily inspiration with curated topics and trending Pins that makes it easy to explore popular and timely ideas. Over the coming weeks we’ll be featuring expert information here from the World Health Organization and Centers for Disease Control on topics like hand washing during the coronavirus epidemic. In addition, we’re also showing inspiration in categories that are particularly popular right now like kid-friendly baking ideas, self-care tips, family-favorite movies and comfort food recipes.
Pinterest is the visual discovery engine. Our mission is to bring everyone the inspiration to create a life they love.