Pinterest’s new AR tech lets you try on makeup before you buy
January 28, 2020
AR Try On

Millions of people come to Pinterest every month to find beauty inspiration, from tutorials and tips to products. Starting today, we’re taking what makes searching for beauty ideas on Pinterest great — like skin tone ranges, shoppable Pins and visual style recommendations — and enhancing it through augmented reality (AR) so Pinners can try on different lipstick shades for their skin tone, save for later shopping, or buy through the retailer’s site. 

We’re launching Try On, powered by Lens, live today in the mobile app. Simply open the Pinterest camera in search, click “Try on” to find different shades and swipe up to shop from brands like Estée Lauder, Sephora, bareMinerals, Neutrogena, and L’Oreal brands NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. A “try on” button will also appear on select products, as well as in search with related terms like “matte lipstick” or “red lips”.

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