Creators come to Pinterest to share what they know, love and recommend. But inspiration needs to translate into real opportunity. We want to make it easier and more direct for creators to earn from the community and trust they’ve built on Pinterest.
Today, Pinterest is offering Amazon Storefront linking, a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account. Once connected, their affiliate link is automatically applied whenever they tag an eligible Amazon product. No extra steps. No copy-and-paste workaround. Just a cleaner path from inspiration to potential earnings.
This matters because Pinterest isn’t a place where people scroll aimlessly. It’s a place where people come with intent and purpose. More than 50% of Pinterest users come to our platform to shop, and people search Pinterest more than 80 billion times a month.
With this feature, eligible creators will see their Amazon Storefront handle featured directly on their Pinterest profile, giving users another way to discover products and recommendations from the creators they trust most. Storefront linking with other partners will be available soon.
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People come to Pinterest with purpose—they’re looking for ideas, and often ready to act on them,” said Lauren Glaubach, VP of Global Content Partnerships. “This means Pinterest sits closer to decision-making than other platforms. That helps creators reach audiences at the moment inspiration turns into action.”
From friction to simpler earning
For too long, connecting content to shoppable products has involved friction; many manual steps like copying and pasting individual affiliate links slowed momentum. Amazon Storefront linking changes that. Creators can:
Link their storefront once: In just a few steps, creators can securely connect their Amazon Storefront to their Pinterest account.
Tag Amazon products with ease: When creators tag Amazon products on their Pins, Pinterest will automatically apply their Amazon affiliate information, eliminating the need to manually add affiliate links or IDs.
Showcase their storefront profile: Creators can now feature their Amazon Storefront on their Pinterest profile. That gives users a fuller picture of the products a creator recommends, far beyond a single Pin.
A more shoppable Pinterest
Pinterest is more shoppable than ever, with users visiting to “find or shop for products” at more than twice the rate seen on other major social platforms. For creators, linking their Amazon Storefront to Pinterest brings together two things that are core and connected to the Pinterest experience: a place to organise and share ideas, and a storefront where those ideas can turn into action.
More information
For more information about creator tools and monetisation on Pinterest, visit our Help Centre and the Pinterest for Creators hub.