Men are reshaping how they spend their time on and off Pinterest. Gen Z men are leading the shift: their searches on Pinterest have increased 17%1 year over year, and they now account for more than 62%2 of male monthly searches. They are reimagining their daily lives around what actually matters to them. Connection is becoming more planned than spontaneous. Interest in “hosting aesthetic” is up 160%,3 as men seek easy, repeatable hangs, like watch parties and game nights, that make the home a low-lift place to gather. At the same time, Pinterest trend signals show growing interest in “offline hobbies” (+551%)4 and “no phone ideas” (+581%),5 hands-on at-home projects, and everyday systems that support self-presentation in grooming habits and styling.
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Every so often in today’s hyper-connected world I have to hit pause and really check in with myself. I feel the most grounded and clear when I unplug, get outside and make meaningful connections. It’s important to invest in your emotional wellbeing and create space for these essential experiences. That’s why I love what men are building on Pinterest: it’s about real life, real community, and taking care of yourself, not just living for whatever’s on your screen.”
Dwyane Wade
The Pinterest Man profile serves as a central hub for men looking to cultivate intentional rituals and build community. More than just a style feed, it connects men to the analogue hobbies, hosting essentials, and wellness systems that define the intentional man.
Third Space Season6
Men are using Pinterest to plan retreats built around being together: weekends at the lake, cabins with friends and wellness trips that feel grounding instead of online. They’re planning offline-first getaways (searches for “cottage retreat” are up 126%). Day-to-day, they’re seeking repeatable ways to unplug and show up in real life, from getting outside and moving more to finding new places to be together IRL. Interest is rising in community movements like “running club” (+749%) and “no phone hobbies” (+157%), signaling men are building offline rituals that stick.
Pinterest Product Feature: Looking for a new hands-on hobby or creative project? With Collages on Pinterest, you can combine cutouts from different Pins to create interactive, personalised visuals and bring your ideas to life.
Reset Retreats
forest retreat
+85%wellness retreat
+83%luxury wellness retreat
+37%roadtrip ideas
+126%slow travel
+65%Sporty Socials
padel tournament
+103%padel event
+47%padel community
+46%bouldering
+24%Hyrox
+193%pickleball tournament
+46%Workshop Weekend
junk journaling ideas
+214%pottery handbuilding
+297%wood carving ideas
+389%easy woodworking projects
+316%whittling projects for beginners
+190%blacksmith workshop
+36%
Host Mode7
The “boy apartment” era is giving way to homes built around hosting. This year men are using Pinterest to set up gamified spaces: mahjong-ready tables, board-game shelving, and watch-party living rooms with better lighting, seating flow, and snack/beverage stations so the room can switch from “everyday” to “game night” fast. Searches for “game night aesthetic” are up 103% and “vinyl listening room” searches are up 407%. Men are dialing in the home elements that make these hangs feel intentional, so hosting doesn’t require a full reset every time.
Analogue Entertaining
record player setup
+223%record player setup aesthetic
+125%turntable setup living rooms
+38%coffee bar aesthetic
+148%coffee bar station
+56%coffee bar ideas for small spaces
+27%home coffee station
+20%charcuterie board design
+390%burrata appetiser
+43%bruschetta ideas
+47%Game On
mahjong table
+202%chess club
+98%drink station ideas party
+97%game night ideas
+69%game night with friends
+39%unique chess pieces
+303%Quiet Upkeep8
Men’s skincare is shifting to a pared-back daily baseline built on cleanser, moisturiser, and SPF with “sunscreen for men” searches up 108%. At the same time, hair trends are getting more styled and deliberate, with “soft wolf cut men” searches up 1154% as men fine-tune shape and texture as part of their routine. Men on Pinterest are also creating a personal statement scent, with “fragrance wardrobe” searches up 159% where scents become the finishing touch that makes the whole routine feel complete. The throughline across all three is intentionality: grooming is framed as steady maintenance that keeps men looking prepared on any day of the week.
Pinterest is partnering with Native to showcase its new Well-Crafted collection for men: clean, simple formulas in deodorant, body wash, haircare and lotion that cut the clutter and focus on what actually works.
Pinterest Product Feature: Did you know you can search for hair inspiration on Pinterest based on your hair pattern? With Hair Pattern search, you can filter results by patterns like coily, curly, wavy, protective or shaved/bald to quickly find styles that match your natural texture.
Precision Grooming
modern wolf cut men
+553%curly wolf cut men
+245%modern mullet men
+223%korean two block haircut men
+212%textured two block
+126%loose wavy perm men
+228%loose perm men
+81%shaggy haircut men
+79%low taper x two block
+72%two block mullet men
+50%shag mullet men
+33%beard fade men
+764%italian beard fade
+725%beard fade
+14%facial harmony
+31%Hand Check
silver nails men
+87%black nails men
+75%nails men design
+58%chrome nails men
+58%blue nails men
+29%chrome heart nails men
+27%The Three-Step Face
red light mask
+156%men'
s skincare
+165%men skincare products
+280%minimalist face wash
+45%cinnamon body wash
+36%charcoal face wash
+33%scalp care
+82%no makeup makeup look
+217%One-Scent Statement
mens perfume collection
+113%perfume discovery set
+167%signature scent
+111%cologne collection aesthetic
+38%best lattafa perfumes
+80%cologne collection aesthetic
+38%sandalwood scent
+25%fragrance collection”
+61%
Workwear Wardrobe9
Men are building a new kind of uniform for the intentional man: part field jacket, part chore coat, with “workwear outfit men” up 314%, and “pink shirt outfit men aesthetic” up 338%. They are using a few high-visibility details to leave an impression and building outfits around “signals” that read instantly in a photo and in real life: weathered moto layers, workwear staples that feel earned, utility pieces that look ready for anything, and accessory-first styling where pins, charms, chains, and a hint of pink do the talking. Every piece has a job: clothes, accessories, and fragrance don’t just look good, they quietly signal capability, taste and lifestyle.
Modern Craftsman
vintage workwear outfit men
+442%m-65 field jacket
+148%american workwear style
+143%french chore coat
+41%trucker hat outfit mens
+159%retro trainers mens
+31%men chain necklace
+351%mens silver cuff bracelet
+194%vintage compass aesthetic
+44%gym bag men
+129%duffle bag men
+311%Leather Weather
handmade leather wallet
+290%leather tote bag men
+176%leather bag charms
+174%cherry red leather jacket
+117%knee high leather boots
+113%men’s leather bag
+112%leather bracelet men
+106%motorcycle leather jacket
+97%mens leather crossbody bag
+71%leather loafers men
+64%green leather jacket outfit
+35%leather baseball cap
+28%Pop of Pink
dusty pink shirt outfit men
+283%baby pink shirt outfit men
+84%pink jacket outfit men
+70%pink highlights men
+68%pink shoes outfit men
+67%pink scarf
+39%pink blazer outfits
+21%