Update on December 12th, 2025 at 2pm PT:
Pinterest’s GenAI content controls now include the food and drink category. Initially launched with categories including architecture, art, beauty, entertainment, men’s, women’s and children’s fashion, health, home décor, and sport, GenAI content controls will continue to roll out to more categories.
Originally published on October 16th, 2025:
Generative AI content is rapidly transforming the internet, now making up an incredible 57%1 of all online material. At Pinterest, we’ve heard from our users: they want the creativity and inspiration they love, with the right balance of human and AI-generated content. That's why we’re leading the way in giving users more control over their experience, launching new controls that allow users to decide exactly how much GenAI content appears in their feed.
“Our community is at the heart of everything we do,” said Matt Madrigal, Chief Technology Officer. “With our new GenAI controls, we’re empowering people to personalize their Pinterest experience more than ever—striking the right balance between human creativity and AI innovation, and ensuring every feed truly reflects what inspires them most.”
The upgraded tuner is available across Android and desktop operating systems, and will roll out gradually across iOS over the following weeks.
Tune to your taste
Now, users can dial down the AI and add more of a human touch. Our updated tuner lets users see less GenAI content on eligible image Pins in certain categories that are highly prone to AI modification or generation like beauty, art, fashion and home decor. We're always listening for feedback, so expect even more additions in the future.
Users can manage these preferences in Settings by visiting “refine your recommendations.” From there, it’s easy to adjust and see fewer GenAI imagery in each supported category. Alternatively, if users see a Pin that's not quite the aesthetic they’re looking for, they can simply tap the three-dot overflow menu on the bottom right of a Pin and select a category. If a user changes their mind, they can adjust their selections at any time.
Discover and explore how you want
The upgraded tuner builds on our existing tools to provide Pinterest users with more transparency and control. Earlier this year, we introduced GenAI labels, which display a label on image Pins that we detect may have been generated or modified using GenAI. These labels will become more noticeable over the coming weeks, as we ramp up our detection tools. We’ll keep iterating, introducing more GenAI features as we continue to improve the experience for our users.