The 2025 Pinterest Midyear Trends Report
4 June 2025
It’s a Digital Detox Winter: Pinterest users are embracing the chill by unplugging from screens and reconnecting with nature this season. Think cosy cabin stays, bush retreats, and winter getaways as searches for digital detox ideas and digital detox vision boards trending up by 72% and 273% respectively.
Gen Z specifically is looking to reconnect with the world around them in all aspects of their lives, taking nature-driven trips and leaning into astrology-inspired make-up. New trends in home décor reflect a shift to creating rustic retreats and farmhouse cottage-style interiors, emphasising nature’s colour palette and natural materials.
Rustic farmhouse interiors
This winter, home décor trends are deeply inspired by nature, evident in the rising popularity of rustic aesthetics and farmhouse cottage interiors. Gen Z is embracing thrifted home décor, highlighting a preference for unique pieces and the earthy, natural tones and textures found in secondhand items. Similarly, the farmhouse cottage trend resonates with those seeking the charm of rural living, incorporating a balance of natural elements such as brick, wood and vintage finds to create a garden-esque escape that brings a piece of the natural world into our living spaces.
Gen Z: Thrifted Home +488%
thrift décor
+314%thrifted apartment
+310%thrift décor ideas
+681%trinket shelves
+335%thrifted home décor diy ideas
+645%thrifted kitchen
+626%thrifted room décor
+376%Gen Z: Rustic Retreats +172%
warm rustic living room
+403%earthy boho living room
+335%natural wooden bed
+859%rustic modern bathroom ideas
+344%rustic textured walls
+324%dark rustic kitchen
+290%earthy homes
+1,277%Farmhouse Cottage Interiors +370%
farm cottage aesthetic
+911%small farm stand
+823%farmhouse kitchen brick backsplash
+704%antique farmhouse
+535%farmers market décor
+382%garden cottage aesthetic
+657%farmhouse exterior design
+347%Nature Travel & Literary Escapes
These travel trends reflect a growing desire for digital detoxing, as individuals seek respite from technology by getting back in touch with nature and slowing down with a good book. Nature bathing is on the rise with Gen Z, with searches for relaxing in nature increasing by 32% as they opt for serene environments such as forests, countrysides and nature parks. Similarly, searches for book retreats emphasise a return to simpler pleasures, with travellers looking for literary escapes that encourage mindfulness and mental relaxation. Travel plans also highlight mountainous destinations, bringing the Pinterest Predicts trend Peak Travel back to the fore, where the allure of aesthetic hiking and scenic vistas provides a perfect backdrop for disconnecting from the digital world and reconnecting with the earth around us.
Gen Z: Nature Bathing
nature retreat
+72%relaxing in nature
+32%beautiful view nature
+207%forest with water
+174%switzerland countryside
+177%irish forest
+33%breathtaking views nature
+27%nature parks
+16%Book Retreats +103%
book club retreat ideas
+265%vacation book
+148%my book aesthetic
+709%romance books
+51%roadtrip book
+64%Peak Travel
mountain outfit
+73%appalachian mountains aesthetic
+332%aesthetic hiking pictures
+225%mountain outfit casual
+42%outfits for mountain trip
+39%hiking outfit men
+69%kilimanjaro mountain
+221%Astrology Make-up & Cool-Toned Beauty
This winter’s beauty trends are all about blending personal expression and celestial inspiration, as Gen Z searches for astrology make-up are on the rise. Each zodiac sign’s unique traits are brought to life through tailored make-up aesthetics—fiery hues for Aries, calming shades for Cancer or the vibrant flair of Leo.
Gen Z: Astrology Makeup
aries make-up aesthetic
+1,454%cancer make-up
+1,888%gemini make-up
+1,676%leo make-up
+1,633%libra make-up
+1,598%pisces make-up
+911%sagittarius rising make-up
+913%scorpio make-up
+1,486%taurus make-up
+1,605%virgo make-up
+2,006%Cool-Toned Beauty
cool tone make-up
+376%blue eyeshadow palette
+970%baby blue cat eye nails
+909%cool toned dark blonde hair
+843%red eyeshadow palette
+1,587%
