The Pinterest Annual Wedding Trends Report

Embracing rich colors, unique personal touches and timeless elegance

From the return of 90s dress silhouettes and colorful engagement rings, to chocolate brown decor and surreal florals, the Annual Pinterest Wedding Trends Report is unveiling new trends that will set the tone for weddings in 2025. As Gen Z continues to shake up the wedding landscape,¹ minimalism is taking a backseat to make space for colorful modern aesthetics and hyper-personal touches. With over 3.8 billion wedding related searches and more than 13.4 billion wedding ideas saved globally in one year on Pinterest², our latest report offers inspiration for everyone—whether you are in the planning phase or simply dreaming of your big day. 

Brown Wedding Bliss³

Brown is emerging as the new color for weddings in 2025.³ Starting first as a defining color in fashion, brown is set to take over weddings this year, from florals and bridal party looks to decor and groomsmen attire. Couples are gravitating toward rich chocolate tones, inviting mocha palettes and earthy shades to craft a cozy yet elegant atmosphere that evokes warmth and style. 

Gen Z Spotlight: City Hall Ceremonies

Gen Z is driving a surge in searches related to City Hall and courthouse weddings.¹ Over the past few years, couples have found new ways to personalize their weddings. This year we expect to see young Gen Z couples head to the courthouse for a chic yet intimate celebration, ushering them into the next stage of their lives. With searches for  “civil ceremony photography,” “courthouse wedding dress ideas” and “City Hall wedding outfits” all on the rise, Gen Z is turning City Hall ceremonies into a full-blown aesthetic.

Nature-Inspired Glam

Drawing inspiration from the Goddess Complex trend from Pinterest Predicts, 2025 wedding makeup is all about bringing natural inner beauty out and highlighting natural features²—searches for “no makeup bridal look,” “natural glowy wedding makeup” and “groom makeup” are all on the rise. This ethereal aesthetic is complemented by hairstyles that embrace floral elements and natural textures, and bold nail art that adds a touch of whimsy and romance to any wedding look. 

Ethereal & Goddess Glowy Makeup

 Whimsical Wedding Nails

Floral Tresses

Gen Z Ring Revival

Gen Z is bringing vintage ring silhouettes and colored stones back to the fore. As this generation defines a new era of weddings, they are embracing maximalism with stacks of mixed metal rings, non-traditional shapes and pops of color. This year, couples will opt for more precious and unique stones that align with their personal aesthetic, with searches for pink, chocolate brown and champagne diamonds on the rise. 

Unique Shapes & Vintage Silhouettes¹

Maximalist Ring Stacking & Mixed Metals¹

Fancy Colored Facets²

Gen Z Spotlight: Surreal Florals

Surreal florals will take center stage in weddings this year,¹ with unique silhouettes such as calla lilies, dahlias and anthuriums trending among Gen Z Pinterest users. An evolution on the Pinterest Predicts trend Surreal Soirees, visually stunning florals, hanging flower decor and even paper flowers will bring a fun surrealist element to many couples’ celebrations in 2025. 

Nostalgic Wedding Looks

In 2025, wedding looks are guaranteed to make a statement with 1990s dresses, colorful suits and detailed veils all on the rise. Top trending designers are inspiring brides with couture creations, and Gen Z's resurgence of vintage Vera Wang pieces bring a nostalgic touch to the modern aisle. Meanwhile, statement suits and tuxedos are redefining menswear at weddings, showcasing daring choices like burgundy, champagne and forest green tuxedos, alongside wedding pantsuit dresses and jumpsuits tapping into gender-neutral silhouettes.

90s Silhouettes¹

Gen Z Spotlight: Statement Veils¹

Statement Suits & Tuxedos²

Silver Screen Photography

Wedding photography is quickly becoming one of the most important elements to this year’s nuptials.² Searches for editorial, documentary and film wedding photography have seen a dramatic rise² on Pinterest, showcasing the desire for couples to capture magazine-worthy moments on their special day. Couples are also opting to have wedding content creators as part of their celebrations, providing professional social-ready content to easily share their favorite moments to their social media profiles. Overall, this year’s photography trends signal a shift away from the stiff traditional wedding photo and toward capturing authentic moments with an editorial lens.

Coastal Continental Getaways

From stunning beaches to dramatic seaside cliffs, newlyweds are setting their sights on coastal destinations in Africa for honeymoons this year.² With a unique blend of adventure, luxury and natural beauty, there’s something for everyone. Rising searches on Pinterest for destinations like Cape Town offer vibrant culture and stunning landscapes and the Seychelles islands and Zanzibar have pristine beaches. As couples embrace honeymoon experiences and outfits, Africa’s diverse coastal landscapes offer the perfect backdrop for an unforgettable romantic journey.

Tropical Destination Weddings

Popular tropical destinations around the world, such as Bali, Costa Rica, Brazil and Goa, are trending on Pinterest.² Searches for tropical wedding color palettes, guest attire and unique venues are all on the rise as couples look to blend laid-back elegance and stunning locations, making for memorable and visually captivating celebrations.