We’re currently seeing an unprecedented change in modern retail, and e-commerce is becoming more important than ever. As consumers shift their spending to online channels, brands should inspire Pinners and create a shopping experience that feels more like “real life,” bringing a sense of normalcy and delight to challenging times.
People have always used Pinterest for shopping inspiration, and it’s been a priority of ours to surface the best products from retailers to people who are ready to shop at the right time. Because Pinners come to Pinterest in search of inspiration (and not necessarily specific products in mind), and also welcome content from brands, our interests are aligned across the board.
As we continue to invest in shopping and the success of retailers, we’re introducing new features to help retailers of all sizes get discovered, and distribute their products in the spaces where Pinners are most likely to shop, including the launch of the Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogues and dynamic retargeting.