Introducing Premiere Spotlight and Travel Catalogues
14 June 2023
Today, Pinterest is introducing Premiere Spotlight and Travel Catalogues as two new advertising solutions designed to help advertisers increase their campaign success on Pinterest.
Premiere Spotlight: High visibility for maximum impact.
Premiere Spotlight is a new high-impact awareness ad solution designed to help advertisers reach audiences at scale when it matters most to them. With Premiere Spotlight, brands can exclusively own premium placements on the platform for a desired time period to promote their campaign for maximum visibility with Pinners.
Premiere Spotlight features video ads in places such as the search page, which is the first step for users to discover new ideas on Pinterest. Premiere Spotlight enables brands to reserve their placement for product launches and own the screen, taking up approximately 50% of a mobile device's screen on Pinterest’s search page.1
Travel Catalogues: Helping Pinners to take action for their next trip.
Travel Catalogues builds on Pinterest’s product catalogue technology, allowing travel brands to easily upload their travel products to the platform. Once their catalogue is uploaded, Pinterest automatically turns each listing into a dynamic shoppable product Pin with relevant travel booking information such as the hotel brand name, pricing, images, descriptions and more, as well as a link to the booking website. Brands can also target users on Pinterest based on the location data provided in their feed to reach more travellers.
Catalogues are a brand's first step to proven shopping success on Pinterest. In fact, retailers who have uploaded their catalogues and tagged their products have seen nearly a 30% increase in attributed checkouts (Source: Pinterest Internal Data, global, October 2022-March 2023 vs. October 2021-March 2022).
Nearly 70 million Pinners worldwide engage with travel content on the platform each month, using Pinterest to plan their travel and manifest their adventures. (Source: Pinterest internal data, global, Oct 2022) And now with Travel Catalogues, Pinners can go from inspiration to booking their dream holiday—more easily than ever. When a Pinterest user is planning to travel, they can simply click on a Travel Catalogue Pin from a brand and book directly from their website.
Whether you are supercharging brand awareness with Premiere Spotlight or turning inspiration into booked holidays with Travel Catalogues, our newest ad solutions have one shared goal: helping brands to scale on Pinterest across the funnel. We want advertisers to reach the consumers that they care about and drive them from discovery to decision to do—all in a more positive place online.
Bill Watkins, Chief Revenue Officer, Pinterest
Premiere Spotlight is now available in the US, UK, Canada, Germany, France, Australia. Travel advertisers worldwide will gain access to Travel Catalogues later this summer.
To learn more about Pinterest’s new ad solutions Premiere Spotlight and Travel Catalogues visit pinterest.business.com.
