Pinterest gift guide: The products topping wishlists this holiday season by generations

Pinners have always come to Pinterest early to shop and after 2020’s small holiday celebrations and canceled trips, holiday related searches were already 43x greater in August compared to last year¹. People are more eager than ever to celebrate the holidays and are flocking to Pinterest for personalised gift ideas, curated collections from creators through Idea Pins and the latest products from retailer catalogues. 

With more ways to shop through Creators, virtually try on makeup, filter searches by skin tone range and hair pattern, Pinterest makes shopping more personal and relevant than ever before. With supply chain holdups impacting the world, Pinners are shopping early and also searching for ways to help small businesses, both to support local shops and also ensure gifts will arrive on time. 

8 in 10 Pinners say Pinterest is a great place for gift ideas², and we have the scoop on the top trending searches to help inform thoughtful and unique gifts. Based on emerging and generational trends, we’re sharing holiday gift inspiration for everyone on your list. 

For Fashion Lovers

Gen Z is all about aesthetics - Trending aesthetics among Gen Z for the holiday is fairy grunge (362x), which includes whimsical elements such as beaded necklaces and gothic styles³. 

• Goblincore sweatshirt

• Black platform boots

Millennials are looking for coziness and comfort with a stylish twist - cozy sweater vest dresses (14x) are trending as well as comfortable silky loungewear (comfy pjs aesthetic 11x)⁴. 

• Knitted jumper

• Satin Pyjama set 

Gen X are particularly looking to splurge on luxury items, such as luxury handbags (4x) and Men’s luxury watches (3x) as the world reopens⁵. 

• Luxury handbag

• Men’s luxury watch

Trending styles among Baby Boomers are classy with a bold twist with faux leather skirts (5x) and antique gold jewellery (12x)⁶. 

• Faux leather biker jacket 

• Chunky gold bracelet

For Beauty Enthusiasts

Gen Z are exploring retro looks inspired by Retro 70’s makeup (39x) with bright blush and even brighter eyeshadow, and lots of mascara on the top and bottom of eyelashes⁷.

• Bright blush 

• Black mascara

Increasingly trending Millennial looks are soft glam makeup (41x) with soft colour palette eyeshadows and colour eyeliners (14x)⁸.

• Soft Glam Eyeshadow Palette

• Eye Colour Magic Liner Duo

Gen X are taking good care of their skin (skin treatments 6x) for a natural beauty look with skincare products and beauty items (Gua sha 3x)⁸.

• Guasha

• Facemask 

From eyebrow makeup tutorial (5x) to men’s beard styles (3x), grooming and enhancing their natural looks are trending among Baby Boomers⁹.

• Eyebrow kit

• Beard grooming kit

For Stylish and Comfortable Homes

Earthy is the aesthetic for Gen Z (earthy aesthetic rooms: 63x) with natural elements including plants, gemstones, and tapestries¹². 

• Botanical Moon Phase Tapestry

• Rubber Tree

With more people investing in comfortable home space, cozy farmhouse ideas (200x) with candles, wooden photo frames and baskets are trending among the Millennials¹³. 

• Candles

• Wooden bench

Eclectic colours splashed in minimalist decor are trending among Gen X (eclectic minimalist decor 5x) with eclectic texture of colours of gallery wall and bright cushions, but in a minimalistic room without too many things¹⁴.

• Bright cushion covers

• Bright coloured vase

Among Baby Boomers, eclectic but vintage styles are trending (Vintage eclectic home 59x) with various different styles and eras to create a contemporary space¹⁵. 

• Vintage drinks trolley

• Vintage style mirror