Pinterest launches a trend-inspired coffee blend in partnership with Chamberlain Coffee

Calling all coffee lovers: Pinterest is partnering with Chamberlain Coffee on a limited-edition coffee blend—the first co-branded global product that Pinterest has released in its 15-year history. Founded by influential Gen Z creator Emma Chamberlain, Chamberlain Coffee is known for its bold brand and creative approach to at-home coffee. The limited-edition Sea Salt Toffee Flavoured Blend will be available for purchase on 17 June on Chamberlain Coffee’s website in the UK, United States, Canada, and Europe, as well as via Chamberlain Coffee’s Pinterest profile.

A long-time fan of Pinterest, Emma imagined the entire campaign and design on the platform. From exploring flavour profiles to gathering visual inspiration for the launch, each detail was hand-picked to capture the feeling of sipping an iced coffee by the seaside. The Fisherman Aesthetic trend from Pinterest Predicts, our annual emerging trends report, served as a core theme throughout the process. The collaboration illustrates how Pinterest’s trend forecasting system not only predicts consumer trends, but provides valuable insights to help brands plan and predict upcoming products.

Pinterest users will be able to dive into the collaboration with a Pinterest board created by Emma. The board features inspiration for the blend, behind-the-scenes content from the campaign photoshoot and shoppable Pins driving users to purchase the blend, as well as a limited-edition merch collection.

From 17 to 24 June, Chamberlain Coffee’s new café in Century City, Los Angeles, will serve up a speciality co-branded coffee drink called the Salted Sailor to celebrate the launch. The limited-edition merchandise collection will also be available for purchase.

‘We’re thrilled to partner with Chamberlain Coffee to bring coffee culture and the Pinterest Predicts Fisherman Aesthetic trend to life in such a creative and delicious way,’ says Nadine Zylstra, Pinterest’s Global Head of Programming and Originals. ‘Pinterest has always been at the forefront of uncovering trends that shape culture, and this partnership marks an exciting first: our debut co-branded product. It’s incredible to see how brands like Chamberlain Coffee are leveraging our predictive insights to guide their product development.’

The Sea Salt Toffee Flavoured blend is available for a limited time at chamberlaincoffee.com and via Chamberlain Coffee’s Pinterest profile.