Pinterest Predicts: 20 bold trends for 2025
5 December 2024
Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds and chaotic cakes will be all the rage. Today, Pinterest is releasing its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025. The trends show that more people are leaning toward bold forms of expression and maximalism. 2025 will be about making a statement—individuals will look for ways to stand out and engage all their senses through their style choices.
To celebrate the launch of Pinterest Predicts, Pinterest is dropping over 20 exclusive products and experiences from December 9th to December 13th on a first-come, first-served basis. These trend drops1 will give lucky users a chance to try on next year's trends before everyone else. From 14-carat tooth gems, to free trips to the mountains, and even a hand-painted piano, there is a world of trendy treats for users to try. Each drop brings a new form of inspiration for the year ahead, including unique offerings from top brands like Greggs, Poodle & Blonde and more.
Visit pinterestpredicts.com to learn more about the 20 trends2 for 2025 in home décor, fashion, beauty, food and beverage, and travel. Check out the Pinterest Predicts profile to explore and shop all the trends and enter for a chance to claim exclusive trend drops.
Travel
Peak Travel
Cities peaked in 2024. Out-of-the-way mountainous venues will be the go-to travel destinations in 2025 as Gen Z and Gen X seek treetop views and fresh, thin air. Gear up for your next ele-vacation.
Fashion
Seeing Double
Besties don’t copy—they match. This year, coordinated fits will be the topic du jour in the group chat. From collaborating on festival fits to aligning on date night looks, everyone from Gen Z to Boomers will be all about staying in sync (in a chic way).
Fisherman Aesthetic
Gen Z and Gen X are riding the wave of a new laid-back maritime attitude with cable-knit sweaters, striped tops, and sardine tattoos. Yes, it’s true: Searches are soaring for sardine tattoos. Everything’s fishy here.
Trend drops:
Are you a fan of Mercury Prize winning band English Teacher? Building on the successes of English Teacher’s Mercury Prize win and sold-out UK tour, the band is set to release a special live performance video inspired by the Fisherman Aesthetic style. Users will also have a chance to win a meet and greet with the band and a goody bag with accessories from the shoot3.
Users could win a one-of-a-kind pufferfish purse designed by Amina Iris a tackle box that doubles as a jewelry box filled with maritime-inspired jewelry from Wolf Circus,4 or a treasure chest filled with clothes curated by vintage expert KG Lillian that fit the fisherman vibe4.
Moto Boho
It’s not just a look—it’s a lifestyle for Gen Z and Boomers, alike. Chunky leather handbags, flowy skirts, moto boots and a bit of fringe are displacing the hippie vibe for something more Bohemian.
Trend drop: Get your leather on with a custom-made jacket created entirely from old motorcycle patches4.
Home
Terra Futura
Boomers and Gen X are rebels with a cause, revolutionizing sustainable living with recyclable fashion, self-sufficient gardens and other eco-living aesthetics. They’re searching in large numbers for terms like “solar punk house,” “solar punk fashion” and “chaos gardening.”
Trend drop: We’ve partnered with the plant experts at the online nursery Rooted to create “fern-iture,” one-of-a-kind vintage upcycled pieces filled with all your favorite plants4.
Primary Play
The inner child in everybody will escape to colorful new places in 2025. Gen Z and Gen X plan to paint funky murals onto furniture, jazz up their rooms with contrast trim, and convert their drab cupboards with primary coloring.
Trend drop: Enter for a chance to bring this Predicts trend home with a special edition Poodle & Blonde Primary Play wallpaper mural inspired by Margate. Thanks to Pinterest, you could even have founder Whinnie Williams wallpaper your room with it.3
Mix & Maximalist
For 2025 decor, more is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!
Cross-category
Cherry Coded
Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards in the coming year, with “cherry vibe,” “cherry car,” and “cherry martini” already soaring as search terms. Tart is all heart in 2025.
Trend drop: Cherry code your kitchen with a cherry bar cart stocked with a mix of cherry-coded kitchen and bar items.4
Dolled Up
In 2025, people will turn their entire lives into a tiny, mighty dollhouse. Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.
Castlecore
Gen Z and Millennials are giving medieval a major moment, finding home décor inspiration from ancient castles and rooting their fashion and accessories in gothic times. Pinterest users are searching heavily for terms such as “antique ruby ring,” “blue medieval dress,” and “castle house plans.”
The superfans are a big part of what makes Greggs, Greggs. Pinterest is celebrating them with a high-fashion calendar that captures them dressed in the trends and could be available to proudly hang on your wall3.
One lucky Pinterest user will also receive a custom Castlecore chainmail piece to bring them back in time4.
Beauty
Goddess Complex
Women will be treating themselves like goddesses in 2025, embracing their divine drip like never before with gold facials, goddess braids and sublime nail designs. Among Boomer and Gen X women on Pinterest, “goddess energy aesthetic” is a hot search term.
Trend drop: Project your goddess energy with a custom 14-carat tooth gem created for Pinterest by Clova Rae Smith4
Sea Witchery
Dark, edgy beauty is the next new thing with Gen Z and Millennials diving into sultry siren makeup, wet wavy hair and moody mermaid manicures.
Trend drops: Pinterest will fly a few lucky people to LA to meet cutting edge artist Coca Michelle, who will help you channel your inner siren with a manicure.4 Others will receive a sea witchery vanity and $1,000 worth of makeup.4
Aura Beauty
2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.
Trend drop: Enter for a chance to receive live aura photography by visual artist Christina Lonsdale of Radiant Human in New York City. We’ll also create a custom beauty makeover based on your aura reading.4
Parenting
Nesting Parties
Traditional baby showers are about the gifts and the guests. Nesting parties are about helping new parents prepare for the postpartum period, setting up their homes for baby’s arrival with freezer-friendly meals, diaper bouquets and baby cabinet organization. Gen Z and Millennials are remaking the prepartum party.
Food and beverage
Rebel Floats
The fizz is the rizz. Old-school soda pop will get a radical makeover as Gen Z and Millennials increasingly search for terms like “cream soda aesthetic,” “soda drinks recipes” and “homemade soda.” Cool in 2025: Creating and consuming carbonated concoctions of all kinds and colors.
Chaos Cakes
Cute cakes will be out. Silly cakes, funny cakes and even rodent-themed cakes will be in as Boomers and Gen X find themselves in their 2025 confections. The wackier and weirder the better. Strange fact: Searches for “rat cake” are multiplying like, well, rats.
Trends drop: Enter for a chance to get your own personalised chaos cake by sending your picture to a cake artist partnering with Pinterest, and have the sweet work of art shipped to your home5.
Pickle Fix
Brace yourself for a dill-icious year. Judging from their search histories, Gen X and Millennials plan to jam to pickle cakes, pickle fries, pickle dip, pickle margaritas, pickle de gallo and multiple other creative ways to tickle a pickle.
Celebrations
Rococo Revival
Weddings and parties will be vibing Marie Antoinette, the Rococo Queen who flashed both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.
Custom-made for this trend is a Rococo-style gold record player3.
Canva and Pinterest will also be gifting one lucky user a Rococo revival-themed house party, designed to reflect the trend’s whimsical charm. The event will feature Pinterest-inspired decor, floral arrangements and Canva templates for custom invitations, menus and decor, ensuring everything is perfectly on theme4.
Surreal Soirees
Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend. Searches for “Salvador Dali aesthetic” suggest a pull toward the Surrealistic art movement.
Trend drop: Our larger-than-life butter candelabra will make the perfect centerpiece for your party.5
Entertainment
Player One
More than ever, Gen X and Gen Z are seeking to curate their digital lives by customizing their avatar’s hair, outfits and even accessories. This avatar aesthetic is found in searches for terms like “pfp ideas y2k,” “cute outfit codes,” and “skirt codes.”
Over half a billion6 people come to Pinterest each month to search and shop for the next big thing, which gives us unique insight into what’s soon-to-be-trending. By analyzing year-over-year growth in search terms, Pinterest identifies the fast-rising patterns and curates findings into the future-looking report, which has proven over the past five years to be 80% accurate.7 And while 65% of the 2025 trends are driven by Gen Z, the trends span generations.8
