Pinterest Supports Creator Wellbeing with New Headspace Partnership Ahead of World Mental Health Day
6 October 2022
Creators are on the front lines of Pinterest making content that inspires people to create a life they love. Today, we’re announcing a first-of-its-kind global partnership with Headspace, which offers a range of tools for managing stress, increasing positivity, improving sleep and so much more. The partnership will invite hundreds of thousands of eligible creators to receive a free 6-month subscription to Headspace across 20 countries around the world - from Brazil to Germany, the US to Japan. Pinterest is the first and only tech platform to provide such an offering.
The effort aims to support creators in staying balanced and integrating wellbeing practices into their everyday lives through Headspace’s library of premium mindfulness content from guided meditations, eyes-open exercises like mindful walks and runs, breathing and wind-down exercises, focus music, sleep content and more.
To be eligible for the Headspace offer*, Creators must meet the following criteria:
Be located in the following countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, The United Kingdom, The United States
Have published3 or more Pins every month in the last 3 months
Have 20 saves of published Pinsin the last 30 days
Publish original content aligning with our Community guidelines
It's no secret that on the Internet, Creators often experience burnout and the exhaustion of creation instead of the excitement that comes with it. We're trying to build a better space for Creators at Pinterest, and as an industry, we believe there's an opportunity to prioritise inspiring content by prioritising inspiring Creators. That’s why we teamed up with Headspace, a global leader in mindfulness and meditation, as the perfect like-minded partner for this first-of-its-kind offering.
Malik Ducard, Pinterest Chief Content Officer
In 28 published studies in some of the leading mindfulness peer-reviewed journals, Headspace has been shown to have favourable outcomes of interventions including reduced stress, improved focus, decreased aggression, reduced burnout, and improved satisfaction with life. More specifically, studies have shown four sessions of Headspace reduced burnout by 14% and ten days of Headspace resulted in 14% decrease in stress and 16% increase in positivity.
We found that consumers, now more than ever, widely recognise the importance of safeguarding their emotional and mental wellbeing in this complex world, oftentimes dealing with multiple stressors at once. For those who may not know where to begin, Headspace is an excellent resource to help deal with life's stressors in the moment and also for preventive measures. Our collaboration with Pinterest aims to provide creators with simple and engaging tools that can fit seamlessly into their daily lives and help them feel better.
Morgan Selzer, Chief Content & Studios Officer at Headspace
At Pinterest, we deliberately design inspiration into our positive corner of the internet. We have a history of delivering industry-first policies like banning weight loss ads, creating products that prioritise wellbeing like compassionate search, and offering Creator-first programs like the Creator Fund. Our goal is for Creators, the ones with the inspiring ideas— ultimately choose a place that builds them up. We’re proud of this new Headspace partnership as we continue on our journey to build a globally inclusive platform.
*Use your Pinterest-registered email address to redeem offer on Headspace. Offer redeemable through September 30, 2023. Supplies are limited. Available while supplies last. Non-transferrable offer.
