Pinterest Supports Creator Wellbeing with New Headspace Partnership Ahead of World Mental Health Day

Creators are on the front lines of Pinterest making content that inspires people to create a life they love. Today, we’re announcing a first-of-its-kind global partnership with Headspace, which offers a range of tools for managing stress, increasing positivity, improving sleep and so much more. The partnership will invite hundreds of thousands of eligible creators to receive a free 6-month subscription to Headspace across 20 countries around the world - from Brazil to Germany, the US to Japan. Pinterest is the first and only tech platform to provide such an offering.

The effort aims to support creators in staying balanced and integrating wellbeing practices into their everyday lives through Headspace’s library of premium mindfulness content from guided meditations, eyes-open exercises like mindful walks and runs, breathing and wind-down exercises, focus music, sleep content and more.

To be eligible for the Headspace offer*, Creators must meet the following criteria:

• Be located in the following countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, The United Kingdom, The United States

• Have published3 or more Pins every month in the last 3 months

• Have 20 saves of published Pinsin the last 30 days

• Publish original content aligning with our Community guidelines

In 28 published studies in some of the leading mindfulness peer-reviewed journals, Headspace has been shown to have favourable outcomes of interventions including reduced stress, improved focus, decreased aggression, reduced burnout, and improved satisfaction with life. More specifically, studies have shown four sessions of Headspace reduced burnout by 14% and ten days of Headspace resulted in 14% decrease in stress and 16% increase in positivity.

At Pinterest, we deliberately design inspiration into our positive corner of the internet. We have a history of delivering industry-first policies like banning weight loss ads, creating products that prioritise wellbeing like compassionate search, and offering Creator-first programs like the Creator Fund. Our goal is for Creators, the ones with the inspiring ideas— ultimately choose a place that builds them up. We’re proud of this new Headspace partnership as we continue on our journey to build a globally inclusive platform.

*Use your Pinterest-registered email address to redeem offer on Headspace. Offer redeemable through September 30, 2023. Supplies are limited. Available while supplies last. Non-transferrable offer.