The 2025 Pinterest Summer Trend Report

It’s a Digital Detox Summer: Pinterest users are looking to ditch the screens and literally touch grass this season. Book retreats, nature baths and farmhouse cottage interiors will take over the summer, with searches for digital detox ideas and digital detox vision boards trending up by 72% and 273% respectively.  The ‘Martha Stewart aesthetic’ will take centre stage as people embrace garden-to-table cooking, flower gardens and fresh summer recipes, channeling the iconic tastemaker’s lifestyle. 

Gen Z specifically is looking to reconnect with the world around them in all aspects of their lives, taking nature-driven trips, hosting book clubs and leaning into astrology-inspired make-up. New trends in home décor reflect a shift to creating rustic retreats and farmhouse cottage-style interiors, emphasising nature’s colour palette and natural materials. From boho crochet fashion to cool-toned beauty and cute crafts, summer 2025 will be about trying something new or reviving old traditions such as the summer 2015 aesthetic.

Rustic farmhouse interiors

This summer, home décor trends are deeply inspired by nature, evident in the rising popularity of rustic aesthetics and farmhouse cottage interiors. Gen Z is embracing thrifted home décor, highlighting a preference for unique pieces and the earthy, natural tones and textures found in secondhand items. Similarly, the farmhouse cottage trend resonates with those seeking the charm of rural living, incorporating a balance of natural elements such as brick, wood and vintage finds to create a garden-esque escape that brings a piece of the natural world into our living spaces.

Gen Z: Thrifted home +488%

Gen Z: Rustic retreats +172%

Farmhouse cottage interiors +370%

Nature travel and literary escapes

This summer’s travel trends reflect a growing desire for digital detoxing, as individuals seek respite from technology by getting back in touch with nature and slowing down with a good book. Nature bathing is on the rise with Gen Z, with searches for relaxing in nature increasing by 32% as they opt for serene environments such as forests, countrysides and nature parks. Similarly, searches for book retreats emphasise a return to simpler pleasures, with travellers looking for literary escapes that encourage mindfulness and mental relaxation. Summer travel plans also highlight mountainous destinations, bringing the Pinterest Predicts trend Peak Travel back to the fore, where the allure of aesthetic hiking and scenic vistas provides a perfect backdrop for disconnecting from the digital world and reconnecting with the earth around us.

Gen Z: Nature bathing

Book retreats +103%

Summer peak travel

Garden-to-table cooking and fresh summer sips

As searches continue to rise for the ‘Martha Stewart aesthetic’, Pinterest users are leaning into garden-to-table cooking, urban farming and fresh summer recipes. This back-to-basics approach not only fosters a reconnection to nature, but also pairs seamlessly with the rise of summer detox drinks, with searches on Pinterest up 566%. The popularity of savoury cocktails reflects a curiosity for innovative beverage experiences, marrying fresh produce and herbs with creative cocktail concoctions for a refreshing twist on traditional summer sips. 

Martha Stewart aesthetic +2,889%

Summer detox drinks +566%

Book clubs and garden parties

Summer 2025 is all about finding new hobbies, as searches for cute summer crafts are on the rise by 106%, offering a hands-on way to take inspiration from Pinterest and turn it into IRL creativity. Summer garden parties invite guests to enjoy thoughtfully curated decorations and show off their own back gardens or urban gardens. For Gen Z, it’s all about book club culture—from book club stickers to snacks and crafts, hosting a book club is the new cool kid activity.

Summer crafts

Gen Z: Book club culture

Summer garden parties

Dill Green looks and boho fashion

This summer, nostalgic fashion trends are seeing a resurgence: Gen Z is bringing back the early 2000s boho aesthetic by leaning heavily into crochet with pieces such as micro shorts and mini dresses. The colour of the summer will be Dill Green, as forecasted in the 2025 Pinterest Palette, as users are searching for this earthy, vintage-inspired hue for all things fashion. Simultaneously, the summer 2015 aesthetic will bring back low-rise shorts, skorts and iconic lip gloss keychains, drawing inspiration from the fashion choices of yesteryear as an ode to a YOLO-style summer.

Gen Z: Boho chic crochet

Dill Green summer style

Summer 2015 aesthetic +569%

Astrology make-up and cool-toned beauty

This summer’s beauty trends are all about blending personal expression and celestial inspiration, as Gen Z searches for astrology make-up are on the rise. Each zodiac sign’s unique traits are brought to life through tailored make-up aesthetics—fiery hues for Aries, calming shades for Cancer or the vibrant flair of Leo. Summer nail art will be inspired by tropical fruits, hibiscus blossoms and the serene vibes of Italian summers, while cool-toned beauty will offer a refreshing palette of blues, reds and cool summer hues. 

Gen Z: Astrology make-up

Summer nail art

Cool-toned beauty