Wedding season is back and Pinterest is inspiring a new look to walking down the aisle
27 April 2022
Pinners turn to Pinterest for life’s biggest moments looking for inspiration to plan for the future. Because you can’t always describe what you’re looking for in words, Pinterest’s visual discovery capabilities allow you to find inspiration you didn’t even know you were looking for. With the 2022 wedding season almost here, Pinners have been turning to Pinterest for planning the ideal wedding.
The 2022 wedding season is going to be one of the busiest on record as couples make up for canceled, altered and postponed celebrations. As the destination for wedding inspiration, Pinterest gathered all of the top trends to help Pinners get ready for this nuptial season. Whether you’re searching for outfit inspo, celebrating cultural traditions or want to bring a whole aesthetic to life on your special day, Pinterest has you covered.
From customary Nigerian bridal dresses to Native American weddings, Gen Z is approaching weddings with a traditional flare as Pinners into a diverse world of cultural and unique elements into their celebrations.
Gen Z ties the knot
Gen Z Pinners are driving unconventional wedding themes by shaking things up from dresses to cakes, elaborate themes and beauty inspo1:
Incorporating black
Black dress wedding party searches increased by 10X
Goth wedding decorations searches increased by 6X
Black wedding ideas searches increased by 6X
Vampire wedding dress searches increased by 4X
Black wedding cakes searches increased by +94%
Pearl everything (see Pinterest Predicts Pearlcore trend)
Pearl wedding searches increased b y3X
Pearl wedding veil searches increased by 3X
Pearl wedding dress searches increased by 2X
Pearl wedding decorations searches increased by 2X
Pearl cake searches increased by +46%
Forest and woodland vibes
Woodland fairy wedding searches increased by 7X
Enchanted forest wedding dress searches increased by 5X
Enchanted forest cake searches increased by 4X
Enchanted forest centerpieces searches increased by 3X
Forest wedding ceremony searches increased by 2X
Dark Wedding Vibes
Red and black wedding theme searches increased by 4X
Black boho wedding dress searches increased by 4X
Sage green and black wedding searches increased by 3X
Black wedding decorations classy searches increased by 2X
Black wedding shop tab trends
Dark wedding ideas searches increased by 59X
Dark lovers aesthetic searches increased by 39X
Black glam nails searches increased by 50X
Black dress wedding party searches increased by 34X
Dark wedding trend
Black dress and decor are having a moment this wedding season. Brides are searching for non-traditional wedding colors for dresses, nails and decor2.
The vast world of cultural weddings on Pinterest
Celebrating cultures and important traditions are surging on Pinterest as Pinners embrace their roots. In fact, 45% of the top 100 trends in the wedding category are related to different cultures and religions. As a platform for positivity, Pinterest wants to raise awareness that cultures are not costumes and they shouldn’t be opportunities to turn a person’s identity into a stereotyped image3.
South Asia
Latest Haldi outfit for bride searches increased by 51X
Nikah dress Pakistani brides searches increased by 39X
Filipino wedding invitation searches increased by 2X
East Asia
Traditional Chinese wedding dress searches increased by 5X
Wedding gown Korean searches increased by 6X
North America
Traditional Mexican wedding dress searches increased by 2X
Native American wedding traditions searches increased by 2X
Latin America
Colombian wedding searches increased by 2X
Peruvian wedding searches increased by +76%
Africa
Modern African dresses wedding searches increased by 28X
Aso Ebi style searches increased by 12X
Nigerian bridesmaid dresses classy searches increased by 10X
Rwandan traditional wedding dress searches increased by 6X
Europe
Spanish wedding decor searches increased by 7X
French wedding style searches increased by 3X
Love is for everyone
Pinners are celebrating all types of love with searches exploding for non binary wedding inspiration3.
Non binary wedding outfit searches increased by 8X
Lesbian wedding bridal party searches increased by 3X
Gay wedding suits searches increased by 3X
Queer wedding searches increased by 2X
Bridgerton inspired themes
Weddings and showers are getting the royal treatment with influences from the show that has everyone yearning for old-fashioned romance4.
Bridgerton bridal shower ideas searches increased by 12X
Tea party themed bridal shower ideas searches increased by 4X
Pastel bridal shower searches increased by 2X
Garden bridal shower themes searches increased by 2X
Bridgerton wedding searches increased by +31%
Sustainable wedding ideas
Pinners are searching for ways to lessen the environmental impact on their big day. Here are the biggest eco trends5.
Thrifted wedding searches increased by 3X
Eco friendly wedding favors searches increased by 2X
Eco friendly wedding ideas searches increased by 2X
Reuse wedding dress ideas searches increased by 2X
Thrifted wedding decor searches increased by +69%
More than 400 million people around the world come to Pinterest each month to find inspiration to create a life that they love. When it comes to weddings, Pinners are looking even more for ideas to celebrate their big day in a way that feels natural and personal to them. Regardless of your vision or budget, Pinterest has endless ideas that will help you with all the inspiration you need to help you plan your big day. Try out Pinterest’s inclusive beauty tools like skin tone ranges and hair pattern search to get inspired for hair and makeup looks on your big day.
