Wedding season is back and Pinterest is inspiring a new look to walking down the aisle

Pinners turn to Pinterest for life’s biggest moments looking for inspiration to plan for the future. Because you can’t always describe what you’re looking for in words, Pinterest’s visual discovery capabilities allow you to find inspiration you didn’t even know you were looking for. With the 2022 wedding season almost here, Pinners have been turning to Pinterest for planning the ideal wedding. 

The 2022 wedding season is going to be one of the busiest on record as couples make up for canceled, altered and postponed celebrations. As the destination for wedding inspiration, Pinterest gathered all of the top trends to help Pinners get ready for this nuptial season. Whether you’re searching for outfit inspo, celebrating cultural traditions or want to bring a whole aesthetic to life on your special day, Pinterest has you covered.

From customary Nigerian bridal dresses to Native American weddings, Gen Z is approaching weddings with a traditional flare as Pinners into a diverse world of cultural and unique elements into their celebrations.

Gen Z ties the knot

Gen Z Pinners are driving unconventional wedding themes by shaking things up from dresses to cakes, elaborate themes and beauty inspo¹:

Incorporating black 

• Black dress wedding party searches increased by 10X

• Goth wedding decorations searches increased by 6X

• Black wedding ideas searches increased by 6X

• Vampire wedding dress searches increased by  4X

• Black wedding cakes searches increased by  +94%

Pearl everything (see Pinterest Predicts Pearlcore trend) 

• Pearl wedding searches increased b y3X

• Pearl wedding veil searches increased by 3X

• Pearl wedding dress searches increased by  2X

• Pearl wedding decorations searches increased by 2X

• Pearl cake searches increased by +46%

Forest and woodland vibes

• Woodland fairy wedding searches increased by  7X

• Enchanted forest wedding dress searches increased by  5X

• Enchanted forest cake searches increased by 4X

• Enchanted forest centerpieces searches increased by  3X

• Forest wedding ceremony searches increased by  2X

Dark Wedding Vibes

• Red and black wedding theme searches increased by 4X

• Black boho wedding dress searches increased by 4X

• Sage green and black wedding searches increased by 3X

• Black wedding decorations classy searches increased by 2X

Black wedding shop tab trends

• Dark wedding ideas searches increased by 59X

• Dark lovers aesthetic searches increased by 39X

• Black glam nails searches increased by 50X

• Black dress wedding party searches increased by 34X

Dark wedding trend

Black dress and decor are having a moment this wedding season. Brides are searching for non-traditional wedding colors for dresses, nails and decor².

The vast world of cultural weddings on Pinterest

Celebrating cultures and important traditions are surging on Pinterest as Pinners embrace their roots. In fact, 45% of the top 100 trends in the wedding category are related to different cultures and religions. As a platform for positivity, Pinterest wants to raise awareness that cultures are not costumes and they shouldn’t be opportunities to turn a person’s identity into a stereotyped image³.

South Asia

• Latest Haldi outfit for bride searches increased by 51X

• Nikah dress Pakistani brides searches increased by 39X

• Filipino wedding invitation searches increased by  2X

East Asia

• Traditional Chinese wedding dress searches increased by 5X

• Wedding gown Korean searches increased by 6X

 North America

• Traditional Mexican wedding dress searches increased by 2X

• Native American wedding traditions searches increased by 2X

Latin America

• Colombian wedding searches increased by 2X

• Peruvian wedding searches increased by +76%

Africa

• Modern African dresses wedding searches increased by 28X

• Aso Ebi style searches increased by 12X

• Nigerian bridesmaid dresses classy searches increased by 10X

• Rwandan traditional wedding dress searches increased by 6X

Europe

• Spanish wedding decor searches increased by 7X

• French wedding style searches increased by 3X

Love is for everyone

Pinners are celebrating all types of love with searches exploding for non binary wedding inspiration³. 

• Non binary wedding outfit searches increased by 8X

• Lesbian wedding bridal party searches increased by 3X

• Gay wedding suits searches increased by 3X

• Queer wedding searches increased by 2X

Bridgerton inspired themes

Weddings and showers are getting the royal treatment with influences from the show that has everyone yearning for old-fashioned romance⁴. 

• Bridgerton bridal shower ideas searches increased by 12X

• Tea party themed bridal shower ideas searches increased by 4X

• Pastel bridal shower searches increased by 2X

• Garden bridal shower themes searches increased by 2X

• Bridgerton wedding searches increased by +31%

Sustainable wedding ideas

Pinners are searching for ways to lessen the environmental impact on their big day. Here are the biggest eco trends⁵.

• Thrifted wedding searches increased by 3X

• Eco friendly wedding favors searches increased by 2X

• Eco friendly wedding ideas searches increased by 2X

• Reuse wedding dress ideas searches increased by  2X

• Thrifted wedding decor searches increased by +69%

More than 400 million people around the world come to Pinterest each month to find inspiration to create a life that they love. When it comes to weddings, Pinners are looking even more for ideas to celebrate their big day in a way that feels natural and personal to them. Regardless of your vision or budget, Pinterest has endless ideas that will help you with all the inspiration you need to help you plan your big day. Try out Pinterest’s inclusive beauty tools like skin tone ranges and hair pattern search to get inspired for hair and makeup looks on your big day.