Pinterest Predicts: The trends to watch for 2022


Pinterest Predicts is back—and in it’s eighth year,  it’s bigger than ever with 175+ key trends we predict will rise in 2022.

Today, we’re announcing the findings from our annual Pinterest Predicts trend report, featuring more trends, local spotlights, new demographic info, and a multitude of new opportunities for advertisers, creators and consumers. Our insights aren’t a retrospective, or a round-up of what was trending — it’s a predictive look ahead into what will be trending in 2022 across home, beauty, fashion, food, wellbeing, parenting, travel, design and more. To predict these trends, we analyzed what our  400 million+ monthly users around the world (1) have been searching for (and with an average 80% accuracy (2). We then spotlighted the most inspiring ideas to explore for the year ahead based on these emerging searches. 

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