Pinterest Predicts: The trends to watch for 2022


Pinterest Predicts is back—and in it’s eighth year,  it’s bigger than ever with 175+ key trends we predict will rise in 2022.

Today, we’re announcing the findings from our annual Pinterest Predicts trend report, featuring more trends, local spotlights, new demographic info, and a multitude of new opportunities for advertisers, creators and consumers. Our insights aren’t a retrospective, or a round-up of what was trending — it’s a predictive look ahead into what will be trending in 2022 across home, beauty, fashion, food, wellbeing, parenting, travel, design and more. To predict these trends, we analyzed what our  400 million+ monthly users around the world (1) have been searching for (and with an average 80% accuracy (2). We then spotlighted the most inspiring ideas to explore for the year ahead based on these emerging searches. 

Read more

Pinterest defies self doubt in newest global brand campaign, "Don’t Don’t Yourself"

Pinterest Body Neutrality Report Shows Searches containing “weight loss” have decreased 20% since introducing Weight Loss Ad Ban

Pinterest doubles down on Shopping, introducing API for Shopping and Product Tagging for Pins, Driving Merchant Success on the Platform

Pinterest and Tastemade partner on scaling creators, content and live streaming around the world

Pinterest launches Creator Fund in the UK to elevate under-represented creators

Wedding season is back and Pinterest is inspiring a new look to walking down the aisle

Pinners are turning to Pinterest for period proud inspiration

Pinterest introduces AR Try On for Home Decor for the ultimate online home shopping experience

Pinterest introduces new and extended parental benefits for employees globally

Pinterest gift guide: The products topping wishlists this holiday season by generations

Pinterest Launches Black Gold Accelerator Programme

Pinterest introduces “Takes” and new ways to watch, discover and shop at Creators Festival and kicks-off global activation with Jennifer Lopez, Megan Thee Stallion and Storm Reid

Thank you, Evan!

Introducing New Pinterest Shopping Features To Help Shoppers Find What They Actually Love

Pinterest and Mental Health Day: Introducing Havens, search trends, community giving and more

Black Gold: Amplifying Black Voices on Pinterest