It's official: More than 400 million people around the world now come to Pinterest every month to find inspiration. If our positive corner of the Internet were a country, it would surpass the United States as the third largest in the world.
But what inspires me most isn’t how much we’ve grown – it’s the audiences that are growing with us.
Pinterest has always been for everyone. Women, who were the first to embrace us, still make up more than 60%¹ of our platform globally – and we’re proud of it. As we cross this 400 million MAU milestone, Gen Z and millennials are driving much of our growth, with the number of men on Pinterest jumping nearly 50% year on year too. What are Gen Z, millennials and men searching for on Pinterest? The answers might surprise you: