Pinterest Predicts: The Soon-To-Be-Trending Report for 2021


This year, I planned my home renovation on Pinterest six months before we even called the contractor. I helped my daughter to pick her Hallowe'en costume in July. Now, I’m saving outfits for a capsule wardrobe months before coming out of quarantine. 

When it comes to making plans on Pinterest, I’m in good company. Today, more than 400 million people around the world use Pinterest to find tomorrow’s ideas. It’s a place to look forwards. This means that we know what's next. In fact, 8 out of 10 of our predictions for 2020 came true – despite it being the least predictable year in history.

That’s why I’m so excited to bring you this year’s Pinterest Predicts report, featuring 150+ trends that we expect to rise in 2021. This is not your typical year-end trend report. This is a not-yet-trending report. It's a window into the future from the platform where people go to plan it. From athflow and Japandi to skinimalism and vibey lights, if you haven’t heard of these trends before, well, that’s the whole point.

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Introducing 'Interests', the new iOS widget that helps you discover fresh content right from your home screen

As quarantine-driven projects increase, Pinterest is launching new board features so that you can bring plans for home, wellness, gifting and more to life

Pinterest introduces AR tech in the UK so you can try on makeup before you buy

Introducing the Today tab in Australia to Celebrate NAIDOC Week

Pinterest launches new tools for merchants to curate, feature and measure their products to drive inspiration and sales

Pinterest launches iOS widget for the growing number of Pinners looking for daily inspiration from their home screen

Pinterest announces new UK shopping and ad features ahead of festive season

The Future of Beauty: Pinterest announces inclusive product updates as searches rise

Mastering the art of inspirational videos on Pinterest

Pinterest launches Shopify app for easy catalog uploading

Better planning with Pinterest: new notes, dates and recommendations for boards

New ways to shop on Pinterest and discover retailers of all sizes

Introducing the Today tab for daily inspiration

Pinterest’s new AR tech lets you try on makeup before you buy

Expanding compassionate search to nine additional countries

Introducing Pinterest Trends, showing the power of insights in real life