Finding inspiration is what moves us forward and sparks creativity in our lives – the same is true when it comes to starting or maintaining a business. Whether it's for connecting with users, increasing brand awareness, growing your business or discovering new ideas that will help you achieve your business goals, Pinterest is the place to be.
With 300 million monthly users around the world, Pinterest is a visual discovery tool that helps people to find and do the things that they love – from what to do for dinner to planning a holiday. What this means is that people come to Pinterest with an open mind, which makes it an effective place to reach people while they’re still considering their next buying decision. In fact, more than 97% of the top searches on Pinterest are unbranded, leaving plenty of space for all business sizes and types. The visual element of the platform is essential for helping brands tell a story and connect with consumers through their entire journey so that they can help people turn their dreams into decisions.
Searches for 'business motivation' increased +199% during the past year, which means that Pinterest is a source of inspiration for some entrepreneurs to launch their business, and for others, it's the tool to make them grow.