Pinterest’s new AR tech lets you try on makeup before you buy

Millions of people come to Pinterest every month to find beauty inspiration that fits their style and taste. Starting today, we’re taking what makes searching for beauty ideas on Pinterest great — like skin tone ranges, shopping from Pins and visual style recommendations — and enhancing it through augmented reality (AR) so Pinners can try on different lipstick shades for their skin tone, save for later shopping, or buy through the retailer’s site. 

We’re launching Try On, powered by Lens, live today in the mobile app. Simply open the Pinterest camera in search, click “Try on” to find different shades and swipe up to shop from brands like Estée Lauder, Sephora, bareMinerals, Neutrogena, and L’Oreal brands NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. A “try on” button will also appear on select products, as well as in search with related terms like “matte lipstick” or “red lips”.

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