“Back to Life”: The “New” New Year on Pinterest
Back to Life

Every year on Pinterest, searches for organisation, routine, positivity, and goal setting spike twice— once during the new year as resolutions are in full swing, and again right before autumn as people get inspired after an energising summer. A global survey revealed 63% of Brits feel more joyful and energized in the summer compared to the rest of the year, and 45% of Brits feel more inclined to make small life improvements that will increase their happiness as Autumn approaches.¹  We call this moment getting “Back to Life, ” as Pinners have essentially anointed a new New Year. 

Searches for ideas like improving finances, feeling more positive, organising the home and planning for the future all have a second life with the arrival of autumn. The beginning of a new year is a common time to set ambitious goals, but Pinterest data has shown us Pinners see two times in the year as opportunities to start fresh.

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