Pinsights

Many people know Pinterest as a place for recipes, home décor ideas and DIY. However, with COVID-19 creating new life stressors, more people than ever before are turning to Pinterest for wellbeing and self-care. In fact, Pinterest has recently seen the highest searches ever around mental wellness ideas including yoga (+80%), gratitude (+61%), meditation (+56%) and mindfulness (+35%). Pinners are looking for creative ways to navigate and cope with their “new normal,” so we took a closer look at their shifting priorities and new routines to understand which trends will live out the remainder of 2020.