Pinsights

Peek into the future with the top Pinterest trends for 2020. 

When Pinners want new ideas, they come to Pinterest first. It’s where they get inspiration, find new dreams and plan for what matters most. And every time that someone searches on Pinterest, they’re thinking about what they want to try next. 

Multiply that behaviour by the more than 320 million people using Pinterest all over the world and you get a unique insight into emerging trends. The Pinterest 100 is our annual report showing what’s next, with ideas across categories including food, home, style, beauty, travel and family. This year, we organised the trends into ten themes that show broader cultural shifts and changes in consumer behaviour. 

So how do we pick the trends? First, we compared global search volumes from August 2017 to July 2018 with those of August 2018 to July 2019. Then, we identified 100 topics with significant search volumes and consistent, upward growth, which we grouped into the ten cultural shifts. 

You’ll find all the themes and trends right here, or you can delve even deeper on our dedicated site. Be curious, see what interests you and start planning for the year ahead. And who knows, maybe you’ll even find some things that you want to try for yourself.