As people around the world find themselves at home, they’re turning to Pinterest for ideas that might feel small at first, but that add up to the pioneering of new frontiers for many (homeschooling while working, cooking multiple meals a day, cheering on local heroes, and caring for loved ones, to name a few). More than ever before in Pinterest’s history, people are coming to the platform to search, save and send ideas. Pinners across several countries are searching for unique and easy recipes (with bread rising as the clear breadwinner), creative ways to connect with family and community, and supporting small businesses, all without leaving the house. We’re celebrating these acts of inspiration with our Stay safe, stay inspired board, and sharing the latest trends here.
As we band together to stay home and flatten the curve, people are using Pinterest to feel more connected to local and global communities.
Methodology: All increases throughout this newsletter are calculated using normalised Pinterest searches comparing February ‘20 to March ‘20.