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January is not the only time to hit refresh. As a busy summer winds down, people are using Pinterest for an autumnal self check-in and to make some changes to their routines. Beginning in August, people turn to their Pins and boards in search of inspiration on how to get ‘Back to Life’ as the summer season comes to a close. People often think of this particular time of the year for making small changes to their routines such as getting a new haircut, decluttering their wardrobe or refreshing their eating habits. 

Refresh routines

Having good daily habits can promote health and well-being. Searches for “self-care routines” have increased 140% since last year. Among the top searches for self-care on Pinterest , skin care, workouts, and morning and bedtime rituals (+157% since last year) are ideas that Pinners are looking to improve as they get back into their everyday routine.

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Get Organised

People have discovered that cleaning house also clears the cobwebs from your mind which improves physical and mental health. This year alone, there have been over 14 million searches for home organisation, and searches are still on the rise—since the start of summer, organisation-related searches have increased by 40% globally!  

Healthy body

Pinners are looking for the best ways to keep the body in good condition. There have been over 63M searches for exercise and over 340M searches for healthy recipes.

  • Ready to set some stretch goals? Searches for front splits are up 151%, and searches for buti yoga, a fun form of cardio intense yoga that incorporates tribal dance, are up 55%.

  • From blackout curtains to eating habits, biohacks (+59%) are helping people see big changes with small tweaks to their lifestyle.

  • This autumn, Pinners are looking to re-root themselves by cooking with healthy seeds such as black seeds (+128%) and basil seeds (+182%).

  • Adaptogens (+40%), almond yogurt (+40%) and moon milk (+155%) are all Pinners need this fall to feel energised and balanced.

Bullet Journaling

Bullet Journaling (+112%) has taken off in past years and continues to rise. It’s one of the top morning and bedtime routines that Pinners are looking for to help stay focused, happy and organised!

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Autumn make-over

It’s time for some serious maintenance. Pinners are replacing the casual, free-spirited summer style with a fresh haircut.

  • Time for a change. Touch up your locks with a fresh haircut that’s perfect for autumn.  The all time classic bob is among the top 20 searches globally and is a great look to feel renewed.

  • Like our hair, our skin needs extra care after being exposed to sun and saltwater over the past months. Simplify your routines and get back to basics with a Korean beauty (+36%) ritual to help the skin feel refreshed and healthy.

Methodology: All trend percent increases are in searches from May 2017 to May 2018. Top searches are from January 2018 until May 2018.