It all starts with a board. People come to Pinterest to look ahead. They find inspiration and ideas on Pinterest and save those ideas to boards, whether it’s for a dinner recipe, weekend activity, or planning for a birthday party or wedding. While planning might look different these days as we adjust to the new normal of quarantine, people are getting back to future optimism. Recently, they’ve returned to searches about travel, event planning, summer, weddings and more. In fact, last month there was a 60% increase in the number of boards created (compared to the same time a year ago), while engagement with boards is up nearly 75% year-over-year and nearly 50% month over month globally*.
With increases in the creation of boards focused on virtual activities* (+50% from March to April), virtual learning and virtual baby showers, for instance, we want to make board organisation easier than ever, so Pinners can take action on the ideas they find. And so today, we’re introducing the ability to add notes within boards to list out ingredients or tasks for a project, as well as adding dates to boards to keep tabs on projects and receive timely recommendations, new automatic grouping of Pins into sections to organise ideas into themes, and new suggested board section templates.
*Pinterest internal data, Global, April 2019, April 2020
**50% increase in boards with “virtual” in the title from the month of March ‘20 to April ‘20
***Increases are calculated using normalized searches from the four week period of 2/24/20-3/22/20 to the four week period of 3/23/20-4/19/20.