Black Gold: Amplifying Black Voices on Pinterest
1 October 2021
October marks the celebration of Black History Month across the UK and Ireland to recognise and honour Black culture. This year, Pinterest presents Black Gold, a programme to amplify Black voices on the platform.
Throughout the month, Black creators, Black-owned businesses, publishers and allies such as Leal Alexander, Chapters of May, Fresh Lengths, AfroGlory, Dazed and AZ Mag will be sharing ways to be inspired by Black culture, from embracing natural hairstyles, to recipes, fashion styling and inclusive book recommendations.
Ideas for strengthening Black allyship will also be featured in the Today tab, along with relevant resources on how to take action.
Pinterest shop
Black-owned businesses will also feature in a dedicated Pinterest Shop, making it easier for Pinners to discover and shop their products. Black-owned businesses to look out for on the Today tab include:
Black Girl Fest
Pinterest has partnered with Black Girl Fest to host an exclusive evening event on Thursday 21st October, helping Black Women, Cis, Tran, Queer or Non Binary people from the LGBTQ+ community navigate their pathway to wellness.
Through a combination of panels and workshops you can hear from host Rose Reveur and speakers Aisha Shaibu, Sakeema Peng Crook and Timi Sotire as they share their highs, their lows and how they cultivate joy in their lives. As well as, Our Naked Truths founder Jocelyn who will explore themes of self love, self compassion and self alignment. Tickets are available via Black Girl Fest website.
Rising Stars
The Rising Stars Programme is designed to invest in Creators getting started on Pinterest, providing them with everything they need to know to build an engaged and authentic audience.
Ahead of Black History Month, the Pinterest team hosted an exclusive programme for 20 Black creators including Eleanor Barkes, CurlzByZee (Zeena) and Mimi Labesa, sharing best practice, editorial trends and 1:1 guidance to help boost their content creation.
The Rising Stars were also joined by Creator Rebekah Nkirote, winner of Pinterest’s 2020 Black History Month Creator competition to share her insights and tips.
Spotlight: The Creators
Pinterest partnered with SevenSixAgency to create Spotlight: The Creators, a zine that celebrates and showcases Black creators and makers in the UK. Copies are available to buy here, with all profits going to Black Minds Matter UKconnecting Black individuals and families with free mental health services.
Hair Story
Pinterest also partnered with creator HausOfDarkwah to create an exclusive 5-part documentary, exclusively on Pinterest to celebrate, educate and inspire Pinners about afro hair. The documentary series that can be viewed here, discusses afro hair experiences, identity, culture and more.
From creators to the content on our platform, at Pinterest we’re committed to building a more inclusive internet, where people feel represented and celebrated every day. This year in celebration of Black History month our goal is to help Pinners turn inspiration into action. Black Gold is an initiative highlighting Black creators, Black business-owners and publishers who can educate and inspire Pinners around the world, and is part of our ongoing efforts to amplify and celebrate Black voices all year round.
Hannah Ngakane, Creator Partnerships Manager at Pinterest
