This month, in honour of International Women’s Day and it’s theme “choose to challenge”, we are celebrating the ways women use Pinterest to inspire them for their own life challenges both big and small. Women have always come to Pinterest to discover inspiration to create the life they love. Now more than ever, they are in search of ideas for how to reimagine their careers and to navigate through times of change.
A recent study shows 822,500 (ONS, 2021) women currently face unemployment across the UK and while many people’s careers were affected as a result of the pandemic, women were impacted the most, facing challenges such as job loss or juggling multiple responsibilities including childcare, job and home life. On Pinterest, we are seeing women around the world searching for job-related inspiration more than ever -- boards created by women for “dream jobs” have increased by 10x¹.
“Around the world, working women were the most affected by changes we saw in 2020 and so we launched the International Women's Day Shop as a way to support and show our commitment to small businesses. Pinterest has always been the place to be inspired and discover new brands. We are thrilled to give these women-run businesses a platform to shine.”
For the month of March, Pinterest has also set up an International Women’s Day fund and will match donations from employees to nonprofits helping women succeed like the National Domestic Workers Alliance and the Global Fund for Women. Because when women succeed, we all do.
¹Increases are calculated by comparing the number of newly created boards with the indicated titles in the month of January ‘21 to January ‘20; global, female audience.
³Trends are calculated by comparing normalized searches in the month of January ‘21 to January ‘20; global.