Five Ways to Light Up Your Diwali Festivities

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On November 7th, millions of people around the world will celebrate Diwali, the vibrant five-day “festival of lights” where family and friends come together to honour the victory of good over evil, and look to the promise of a bright, happy future.  

For those who live far away from the lit up skies and colour-filled streets of India (and more importantly, their loved ones), Pinterest is a community where people around the world can come together to discover and share inspiration and traditions for celebrating the holiday. Last year, searches for Diwali spiked 1,704% the week of Diwali1 (compared to four weeks earlier), and there are nearly 500K Diwali-related boards on Pinterest2.

Read on to find out how you can create beautiful and spirited Diwali festivities at home through top boards and Pins on recipes, decor, fashion, gifts, and inspirational quotes.

Festive Food

Like any holiday, food is a big part of Diwali; an array of sweet treats and savoury snacks are on most menus. Invite your friends, coworkers or neighbours over to help cook and enjoy these top treats on Pinterest, along with a cup of chai. These are the top Diwali sweet and salty recipes on Pinterest right now:

Make Your Home Sparkle

To celebrate the triumph of light over darkness, communities in India are lit up with shimmering lights and bright colours using string lights, candles, oil lamps, crafts and of course, Rangoli - the colourful floor designs made of flowers, rice or sand. (In the last year, there were 3.6M searches for Rangoli3 on Pinterest!) Follow these top Pinterest boards for hundreds of beautiful decor and craft ideas to light up your own home:

Festival Fashion

India is known for vibrant, colourful, ornate clothing and jewellery, and during Diwali, festival style is kicked up a notch. A couple of the top trending Diwali fashions are ruffle sarees (searches +2675% YoY)4 and kurtis with bell sleeves (searches +1637% YoY). Follow these top Pinterest boards to find all the style inspiration you need for this year’s Diwali parties:

Gifts for Loved Ones

Exchanging gifts on Diwali is a tradition meant to show one’s love and appreciation for their friends and family, but it also symbolizes a prayer and best wishes for the recipient’s health and prosperity. If you’re looking for ideas for Diwali gifts, check out these top saved Pins on Pinterest:

Encouragement for the Future

Finally, Diwali is a time to share inspirational and positive messages with loved ones - something we all could use more of these days! Whether over text or on social media, these top Pins will provide encouragement for a hopeful and bright future.

  • “Faith is the bird that feels the light, and sings when the dawn is still dark.” - Rabindranath Tagore from Good Earth
  • “May the light of Diwali bring radiance into your home and into your heart, always.” from Wordings & Messages

1Spike is calculated using normalized searches from the 4 weeks prior to the week of Diwali (week starting 10/15/17)

2Boards with Diwali related Pins, global data, all time

3Global search data, all time

4Trends are calculated using normalized searches from September '17 to September '18