From make-up to tattoos, weddings or decorations: How to plan Halloween with Pinterest


This year, TV programmes and films are trending and inspiring costumes and make-up across the globe. Whether it’s one of the hottest characters of today or a favourite from a more nostalgic time, Pinterest has you covered. Remakes are a thing in 2019, with classics such as The Powerpuff Girls, Toy Story, Spider-Man and Aladdin rounding out the top searches.

But Halloween is more than just costumes and make-up. Since May, Pinners have been searching for tattoos, games, art, weddings and more – all inspired by the spooky festivity. 

Need some inspiration? Check out our 2019 Halloween report to see this year’s top trending ideas. 


Mermaid costumes are most popular in South America and Southern Europe, while the US, South Africa and Japan lean more towards entertainment-inspired costumes. Classics such as pirates or circus-inspired costumes are evergreen around the world. 

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Costume Ideas

Single costumes

Going to a party alone isn’t a terrifying social experience anymore. Here’s what to wear when celebrating solo:

Inclusive costumes

Everyone is searching for costumes that they’ll love:

BFF and couples’ costumes

This year, couples’ costumes have overtaken best friends' costumes, with searches for 'Halloween couples’ costumes' +367% and 'BFF Halloween costumes' up 250%. Whether you’re a couple or BFFs, grab your partner and put on one of these costumes:

Group costumes

Group costumes are a great way to team up and bring an idea to life. This year, characters from TV programmes and the latest Pixar and Disney films are the most popular group costumes:

Top costume searches by those identifying as female:

  1. Powerpuff Girls

  2. Pirate

  3. Circus

  4. Stranger Things

  5. Alien

  6. Mermaid

  7. Harley Quinn

  8. 80s costume

  9. Poison Ivy

  10. Alice in Wonderland

Top costume searches by those identifying as male:

  1. Super hero

  2. Viking

  3. Spider-Man

  4. Joker

  5. Jedi

  6. Animal

  7. Circus

  8. Pirate

  9. Mad Max

  10. Robot


Make-up will bring your Halloween costume to life. Find endless ideas and Halloween make-up videos (+1,073%) to complete your chilling look.

Trending make-up for TV and film characters to take your costumes to the next level:

Other crazy or scary make-up looks:

Halloween party

There’s nothing wrong with plastic pumpkins and eating candy, but why not step up the Halloween decorations and party ideas? On Pinterest, there’s something for every space and occasion. Read below for trending ideas for your best Halloween party.


Games and activities

Food and drinks

Spice up your recipes and prepare appetisers and dishes that are as spooky as they are tasty! On Pinterest, people search for food ideas every day. 

Other things people are searching for related to Halloween

As Pinterest is a place to foster your creativity, trending searches don’t end where you’d expect. In addition to costumes, make-up and decorations, people are increasingly searching for Halloween-themed wedding ideas and tattoo ideas to further celebrate the occasion!


All percent increases throughout this report are calculated using normalized searches from July ‘18 to July ‘19.