From make-up to tattoos, weddings or decorations: How to plan Halloween with Pinterest
This year, TV programmes and films are trending and inspiring costumes and make-up across the globe. Whether it’s one of the hottest characters of today or a favourite from a more nostalgic time, Pinterest has you covered. Remakes are a thing in 2019, with classics such as The Powerpuff Girls, Toy Story, Spider-Man and Aladdin rounding out the top searches.
But Halloween is more than just costumes and make-up. Since May, Pinners have been searching for tattoos, games, art, weddings and more – all inspired by the spooky festivity.
Need some inspiration? Check out our 2019 Halloween report to see this year’s top trending ideas.
Costumes
Mermaid costumes are most popular in South America and Southern Europe, while the US, South Africa and Japan lean more towards entertainment-inspired costumes. Classics such as pirates or circus-inspired costumes are evergreen around the world.
Costume Ideas
Single costumes
Going to a party alone isn’t a terrifying social experience anymore. Here’s what to wear when celebrating solo:
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Alien +659%
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Gwen Stacy +446% (from Spiderman: Into the Spider-verse)
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Elton John +442% (from Rocketman)
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Space cowboy +359%
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Freddie Mercury +145% (from Queen)
Inclusive costumes
Everyone is searching for costumes that they’ll love:
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From Minnie Mouse to Ursla, Plus-size Halloween costumes for women are trending, up +90%
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Whether you buy or DIY, people are searching for the best adaptive costumes (searches for wheelchair Halloween costumes are up +26%)
BFF and couples’ costumes
This year, couples’ costumes have overtaken best friends' costumes, with searches for 'Halloween couples’ costumes' +367% and 'BFF Halloween costumes' up 250%. Whether you’re a couple or BFFs, grab your partner and put on one of these costumes:
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Lilo and Stitch +1,205%
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Timon and Pumba +154%
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Woody and Bo Beep +836%
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Velma and Daphne +274%
Group costumes
Group costumes are a great way to team up and bring an idea to life. This year, characters from TV programmes and the latest Pixar and Disney films are the most popular group costumes:
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Stranger Things +653% – Did you know that the designer of Stranger Things found their inspiration on Pinterest? The top trending characters from the show are Steve Harrington (+538%) and the Demogorgon (+380%).
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The fun-filled, girl-power show, The Powerpuff Girls is up 379%. This show was remade in 2016 and the second half of the third season is slated to come out this year.
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The live-action version of this classic, released this year, made the searches for Lion King family costume increase by 283%.
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Searches for 'Aladdin family costume' are up 176%. This is a fun and easy way to find a costume for each member of the family. A top trending search is 'Jasmine children's costume' (+206%).
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Toy Story is still going strong, as searches for 'family Toy Story costumes' are up 151%. The top trending characters are Bo Peep (+748%), Slinky Dog (+360%) and Buzz Lightyear (+192%).
Top costume searches by those identifying as female:
Top costume searches by those identifying as male:
Make-up
Make-up will bring your Halloween costume to life. Find endless ideas and Halloween make-up videos (+1,073%) to complete your chilling look.
Trending make-up for TV and film characters to take your costumes to the next level:
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Stranger Things make-up +1,569%
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Lion King make-up +954% and Scar Lion King make-up +283%
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Powerpuff Girls make-up +317%
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Jasmine make-up +106%
Other crazy or scary make-up looks:
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Good-looking clowns are all the rage! Searches on cute clown make-up up 370% and pretty clown make-up is up 280%
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Alien make-up +146%
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Mime make-up simple +153%
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Porcelain doll make-up +153%
Halloween party
There’s nothing wrong with plastic pumpkins and eating candy, but why not step up the Halloween decorations and party ideas? On Pinterest, there’s something for every space and occasion. Read below for trending ideas for your best Halloween party.
Decorations
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It’s no surprise that a top trending party theme is Stranger Things. Searches for 'Stranger Things Halloween decorations are up 549%. Other themes and ideas are boho Halloween decorations (+68%) and throwing a party in your garage (Halloween garage decorations +71%).
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Why stick to orange and black? Trending colours are pink Halloween (+221%) or pastel Halloween (+164%).
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For some fun decoration ideas, try Halloween gnomes (+385%), a Halloween graveyard (+95%) or a Halloween blanket (+89%) to keep your guests warm.
Games and activities
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Find inspiration to build a Halloween haunted house (+267%).
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Turn your home into a Halloween maze (+54%).
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Try some art activities for the little ones. Searches for 'Halloween paintings' are up 205% and 'Autumn Halloween crafts' are up 84%.
Food and drinks
Spice up your recipes and prepare appetisers and dishes that are as spooky as they are tasty! On Pinterest, people search for food ideas every day.
Here are a few ideas to inspire your Halloween treats:
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Halloween cupcake ideas +452%
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Halloween pie +56%
Top trending Halloween recipes
Other things people are searching for related to Halloween
As Pinterest is a place to foster your creativity, trending searches don’t end where you’d expect. In addition to costumes, make-up and decorations, people are increasingly searching for Halloween-themed wedding ideas and tattoo ideas to further celebrate the occasion!
Weddings
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Spooky wedding +195% and Halloween-themed wedding +65%
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Halloween wedding dresses +217% and Witch wedding dress +58%
Tattoos
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Ghost tattoos +1,008%
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Evil skull tattoo +447%
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Halloween pumpkin tattoo +147%
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Gothic bat tattoo +76%
Methodology
All percent increases throughout this report are calculated using normalized searches from July ‘18 to July ‘19.