Gen Z and Millennials, the audience segments driving the majority of Pinterest’s new user growth, are turning to Pinterest to shop for products that reflect their desire for fresh looks and new things. While both generations are looking to shop for fresh colours, new looks, and ways to revamp their homes, their searches on Pinterest reflect how their taste in styles and ideas differ.
As lockdowns ease and communities reopen, people want to make the most of their regained freedom and are coming to Pinterest for shopping inspiration to mark the moment. Both generations are discovering ideas and products to express a fresh outlook and optimistic feeling through searching and saving products that demonstrate an excitement for new beginnings.
In the UK, people who visit Pinterest monthly outspent non-Pinners by +40% every month and have a 30% larger basket size. 1
Gen Z and Millennials shopping searches in the Pinterest Shop Tab - a new way to discover shoppable Product Pins - reflect the trends that appeal to both audiences as well as the specific products across three of our top categories: beauty, fashion and home.
1 Dynata for Pinterest, UK, 2021 Shopping for fashion and beauty among people who use Pinterest compared to people who don’t use Pinterest but use other platforms, April 2021
2 Trends are calculated by comparing normalized searches within the Shop Tab in May ‘21 to April ‘21 within each generation; Gen Z is ages 18-24, Millennials is ages 25-44; global.