It is starting to sink in that there will not be any massive street celebrations or big parades to celebrate Pride this year. However, June is still the month when people around the world celebrate diversity and the LGBTQ community, and Pinterest has always been a positive place where people can explore their dreams and ideas and be themselves.
So it’s not surprising that Pinterest is continually seeing a high volume of searches for milestone moments such as ‘transgender transition’ (+70%) or ‘LGBTQ coming out stories’, which is up +93%.
Pinners are also interested in creating their best drag looks, with a steady increase in searches for ‘drag make-up’ since the beginning of the year (+77%).
People are also finding inspiration to express themselves through quotes and art by searching for ‘LGBT pride quotes’ (searches have been 8x more frequent), ‘Pride illustration’ (+44%), ‘Rainbow nail art’ (+55%) or ‘Bi pride tattoo’ (+30%). Future planning is also an integral part of Pinterest, as is proven by the high volume of searches for weddings: searches for ‘lesbian proposal’ are now 3x more frequent, while those for ‘lesbian wedding suit’ have increased by 96%.
Take a look at our full report for more Pride inspiration.
“My Pinterest boards have been a source of inspiration for me around self-expression, and gender experimentation in particular. During lockdown this is something I have been considering differently - with no social settings to go out and "express" in, this has become a more private and intense practise, and I use my boards to inspire me through that.
In terms of Pride, I've also found collecting images that share other people’s artwork and responses to queerness has been a way of feeling connected to a community in a time where I'm not able to physically be present amongst the community.”
"The biggest thing that Pinterest has done for me is help me to find my identity; it's helped me on my way to feeling whole as a person and feel less confused and depressed. I didn't know how to know what I liked, I was in disconnect with the emotion that comes when you really like something. Or I denied it.
Pinterest helped me to find that feeling and now I'm able to use it outside of the Internet. It may sound insignificant, but it's been a lifetime struggle for me. In many ways, Pinterest has helped me on my way to recovery and personal growth. I even think that this has been a factor in me finding my LGBTQIA+ identity."