Pinterest has always been a positive place where people can explore the dreams and ideas that will fuel their future selves. So it’s no surprise that since last year, searches for 'transgender transition' have increased 3,919%. Pinners are also finding inspiring quotes, artwork, style tips, wellness ideas and representation in the growing number of trans, non-binary and genderqueer celebrities online.
We have analysed how people are using Pinterest to dig into trans topics and celebrate gender transitions – for themselves and their loved ones, and are sharing some insights below.
One of our own employees shared how Pinterest provided inspiration during their transition:
'Among other things, I've used Pinterest during my physical transition to explore and visualise my style. How do I see myself and how do I want others to see me? How much do I want to blend in or stand out? Timeless or trendy? Rugged, preppy, minimalistic, edgy or athletic? Sure, I had asked these questions before transitioning and had exclusively worn clothes made for guys for going on ten years, but I started to find that I wanted to ask myself those questions more often because the answers were beyond anything I thought possible before transitioning. Pinterest has been a great source of not just inspiration for what I want to wear, but of self-actualisation. It's helped me to see what's possible for me during a time of immense growth.'
Mtf (male to female) before and after transgender +65%: Pinners are exploring the experiences of othertrans people during their transition
Transgender comic +144%: Comic strips can put a helpful spin on challenging issues and weird situations faced by people exploring gender identity
Transgender captions +621%: These short stories help transitioners know they are not alone
LGBTQ coming out ideas +310%: Pinners are finding creative ways to come out to their loved ones, like throwing parties
Nonbinary fashion plus size +196%: Pinners who don’t identify as male or female are finding fashion ideas that fit in more ways than one
Genderqueer wallpaper (phone background) +79%: A special phone background is a positive message genderqueer Pinners can send themselves every day
Here’s a short list of the trans and non-binary icons trending on Pinterest:
People are saving educational and inspiring Pins from the trans community like:
¹Searches for “transgender transition” increased 3919% from May 2018 to August 2019.
²Percent increases for trends were calculated using normalized searches from August ‘18 to August ‘19.
Images source: https://broadlygenderphotos.vice.com/