No one wants to hear what they should or shouldn’t wear or do at any given age. Today, individuality and authenticity reign supreme when it comes to beauty and fashion choices: You do you. Regardless of age, we hear from Pinners that they come to Pinterest to feel empowered, to find style inspiration that speaks to them, and to bring that style inspiration to life (and into their wardrobes).
We took a look at Pinterest beauty and style searches across generations and noticed one common theme: we’re more alike than different. No matter what age, personal style, or beauty preference, these top themes rose to the top across style and beauty. Check out our insights below and see for yourself: true style is ageless.
Some of the top global style icons on Pinterest are:
This week we announced Try On, powered by Lens, which makes it easy to try on various lip colours for your skin tone range, see related looks, and buy with confidence. This feature will be available in the US and globally in the future.
Methodology: Trends are calculated using normalised searches from December ‘18 to December ‘19 amongst the specific age groups referenced.