With billions of beauty Pins saved to Pinterest, and with “beauty” as one of the most searched categories, we want to make it easy for everyone to find the most relevant hair and makeup Pins for their skin tone, style and life. Women all over the world use Pinterest as a visual discovery engine to get beauty inspiration, from an everyday look to a special occasion. In fact, women on Pinterest are 2.4x more likely to experiment with different makeup, compared to women on other platforms.
Last year, nearly 60% of the top 100 search terms for skin-related searches involved a tone, such as dark skin, pale skin, and olive skin, which showed us women of all skin types wanted a way to customise their searches.
This feature is a result of our technical and Inclusion & Diversity teams working closely together. As we recently shared in our annual diversity report, we’re committed to growing an employee base that understands and reflects the world we want to serve.
Pinners shouldn’t have to do extra work like add keywords to find personally relevant ideas. And so the teams got together, listened to Pinner feedback, and worked on improving our machine learning technologies for more diverse results, which continues to evolve. Increasing engagement with beauty Pins is just a start in making all results more representative of a range of looks and styles.
Pinners in the US will see an iOS update for their app in the coming weeks followed by Android and available globally in the future.