The past year has accelerated a rapid worldwide shift to e-commerce but it has left something valuable behind: inspiration. Based on our research, 89% of weekly Pinners use Pinterest for inspiration in their path to purchase (GfK, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category). That’s because Pinterest includes inspiration at every part of the shopping journey, not just for Pinners, but for advertisers, merchants and creators too.
Today, we are launching several new updates to keep shopping on Pinterest inspirational for our more than 400 million global monthly Pinners, and introducing a new marketing campaign in the US and coming soon to the UK that celebrates how Pinterest helps you find what you actually love.
See our latest campaign, and jump to the Business Blog for more.