Pinterest is where people come with an open mind and ready to discover and try new ideas. This means businesses can reach Pinners in an inspiring environment while they’re in the decision-making process. Today, we’re introducing Mobile Ad Tools, a feature that gives businesses the ability to easily create and manage Pinterest ad campaigns on a mobile device at any time.
In the last year, we’ve added a suite of self-serve tools to make it easier for businesses of all sizes to reach Pinners and measure the effectiveness of their campaigns. Now, with the ease of Mobile Ad Tools, businesses get simplified ad creation with consolidated targeting options, taking the guesswork out of setting up Promoted Pins.
Using Mobile Ad Tools, companies can build brand awareness and drive performance while reaching new customers without going over budget. Businesses like FOUNT and Little Blue Olive are already seeing results from early testing.
“We are seeing a drastic increase in engagement when Pins are promoted, up to 4,430%. Pinterest is bringing more traffic to our site than Facebook and Instagram, where we also run ads. People find us through Pinterest, we are able to reach new customers.” -Phillip Wachter, co-founder and CEO, FOUNT
Businesses start advertising on mobile by choosing a Pin from their business profile and then selecting from automated or custom targeting options. After choosing Pins and targeting options, pick the duration and daily budget of the campaign, complete billing information and then publish the ad -- all from a mobile device.
Easily measure campaigns and optimise on mobile
A few of the features within the mobile ad tools include adjusting budgets and targeting, pausing an ad, editing the URL destination and the campaign name. Other metrics available in Mobile Ad Tools include advertising spend, remaining campaign duration, impressions, clicks, click-through rate and saves.
Over the past year, we’ve added a variety of features to help both small to medium-sized businesses and large advertisers with complex teams to more easily manage ads and collaborate on the platform. These features include multi-user access to ad accounts, campaign duplication, custom reporting and insights into their audience and their organic performance.
Here are just a few other stories of small to medium-sized businesses who’ve seen great results from using Pinterest ads:
Nomadic Matt is a website that teaches people how to travel on a budget. Founder Matthew Kepnes uses Pinterest to highlight his various blog posts, share his newsletters more broadly and promote his travel books. Pinterest is his top source for reaching new customers. Over 99% of clicks coming to his site from Pinterest are generated by new users.
Afloral is a floral decorating company based in Jamestown, New York. They specialize in DIY projects for brides on a budget using artificial flowers made of silk. Pinterest is the platform that drives the most traffic and sales to their website. They started promoting Pins when the feature was first launched in 2014 and they are currently seeing a 6:1 return on their ad spend on Pinterest.
Sustainable Californian clothing brand Prana is also seeing strong results with their retargeting campaign on Pinterest with a 12:1 return on ad spend and a 28% increase in website traffic. The platform has allowed them to grow and tell the broader story of their brand with boards about fair trade, organic cotton, recycled polyester and mindful travelling -- something they can’t do on other social media platforms.
Mobile Ads Tools are available to all US business accounts and is starting to roll out globally. The new features can be used on the Pinterest app on iPhone and Android, not mobile web.