Over 320 million people around the world use Pinterest to get inspired – from finding meals that they’re going to cook, to figuring out what to wear or how to style their homes. More than 200 billion ideas have been saved to over 4 billion boards to date on the platform, providing insights into emerging trends and early signals into consumer behaviour and evolving tastes.
Today, we’re starting to roll out Pinterest Trends (currently in beta), a new tool that will give a view of the top search terms within the past 12 months, and a look into when top search terms peak so you can better understand how content performs on Pinterest.
Pinterest Trends will help brands get deeper insights into planning behaviours on the platform, and allow them to allocate budgets to campaigns during various planning stages. It will also validate assumptions about emerging trends, refine search queries with the aid of auto-complete suggestions, and help advertisers find a list of keywords to include or avoid while planning media campaigns.
Because people come to Pinterest to save ideas and plan for the future, we can understand unique and emerging tastes, preferences and interests that have powered our algorithm over the years, and are now available for brands to learn more from.
Global media company, Tastemade, uses video analytics and audience insights to make informed programming decisions. For example, over the summer, they saw that watermelon content was outperforming across platforms, so they doubled down and created a dedicated Board, which led to a viral watermelon-focused Pin campaign.
Brands like Albertsons, which tapped into Pinterest insights to better understand the festive season's food and beverage trends, developed a campaign aimed at driving in-store sales for their private label brands including pumpkin alcohol drinks (+154%), festive season grazing tables (+500%) and Christmas desserts (+229%).
'Albertsons shoppers want to stay ahead of the curve when it comes to new and exciting trends. We believe that Pinterest is the perfect platform to inspire shoppers with a new take on [festive] classics as they plan for the season. Using Pinterest Trends online and in-store enables Own Brands to be top of mind in a truly innovative way.' – Chad Coester, SVP of Own Brands
Today we also announced the Pinterest 100, our annual report that reveals the top emerging trends to try in the year ahead. This extensive report also offers businesses a sneak peek at what research shows people around the world will want in the coming year.
To test out or confirm the ideas and topics that you think are trending, anyone in the US can try the new Pinterest Trends to see inside search behaviours on Pinterest and apply this to brand and campaign decisions, or get a feel for the latest topics on Pinterest. Pinterest Trends will be available over the coming weeks on desktop in the US, and will be available globally in the future.