Pinterest has always been the place to discover ideas and the inspiration to go do them— from recipes to beauty tutorials, style and home ideas, and more.
Today we’re introducing the biggest updates for creators yet, to connect them to our growing audience looking for positivity. We’re launching a suite of creator-first features including Story Pins in beta, a new creator profile and analytics tools to track performance. These new publishing and measurement tools will give creators ways to easily publish immersive and expansive stories directly to Pinterest and reach Pinners looking for inspirational ideas and people to follow.
Meet Story Pins, where ideas are turned into stories
Story Pins is an all new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover, and image and text overlay. We’re making it easier for creators who are eager to share their talent, passions and creativity to flow back directly into Pinterest without the need for a website. For Pinners, this means the ideas within a Pin will be more engaging and actionable.
From creators to hobbyists to publishers, our vision is to make Pinterest a platform where anyone can publish great ideas and discover great content. Creators with early access to Story Pins like Coco Bassey, Camille Styles, Shiquita from Unconventional Southern Belle, and Jazmine Ford of Finding Uphoria have already grown their audiences, with fashion ideas like this autumn lookbook, beauty inspiration like makeup looks using products from Black-owned businesses, a how-to on lemon ricotta cake and a fitness routine for a full leg workout.
Like all Pins, Story Pins can be saved to boards for later, and will be discoverable over time. They’ll also be distributed across home feed, search results and places like the Today tab, and benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes.
Ensuring fresh, positive and inspirational ideas are always discoverable on Pinterest is a key priority of ours. Creators are the heart and soul of Pinterest, building content that inspires people around the world. We want Pinterest to be a place not just to be inspired, but a platform where people can inspire others.
Publish content directly to Pinterest
Creators with access to Story Pins can use the Pinterest camera to record video, add multiple images as well as text with custom fonts. To help Pinners take action on their ideas, creators can also add a detail page with ingredients or DIY materials.
Story Pins also make it easier for creators to build an audience on Pinterest since they aren’t ephemeral and don’t disappear after 24-hours. To ensure ideas get in front of the Pinners who are looking for them, creators can tag Story Pins or videos with topics or interests fueled by the trends and insights on the platform.
Introducing new creator profiles
We’re updating creator profiles to feature creator’s ideas front and center and showcase their published content, not just the ideas they’ve saved. Pinners can now message creators via the Contact or Message card.
Pinners can also react to the ideas they discover from their favourite creators with a range of positive reactions like “Great idea,” “Love,” “Wow,” and “Thanks” to provide feedback to creators. Creators and Pinners can further interact with image and text comments after they’ve tried an idea. We believe ideas from creators deserve more than just a double-tap.
Building an audience and measuring reach
The best part of creating for Pinterest is seeing how ideas impact Pinners. To track performance and progress, we’re also launching new analytics tools as well as an engagement tab, where creators can like or respond to photos on Pins in one place, making it easier for creators to connect with their audience.
With Pin Stats, creators can see key metrics like impressions and engagement. And our redesigned Analytics dashboard shows a detailed view of how content is performing - like the categories and interests audiences engage with most.
Over the past few years, we’ve seen creators and brands partner through collaborations and sponsorships to bring new ideas to our Pinners. We’ll continue working on ways to support creators in these efforts.
We’re starting out Story Pins with select creators in the U.S., and will continue rolling out access and improvements over the coming months to international creators. All other features are live for Pinners with business accounts today.
Pinners in the U.S. will start seeing Story Pins on iOS, Android and web today.