January Pinterest insights: Top winter fashion for pets, financial wellness plans, and gender-neutral nurseries


As the dust settles on an exciting New Year, Pinners are gearing up for an inspiring winter. Whether it’s getting their financial lives in order, outfitting pets in the latest winter looks or putting together gender-neutral nurseries, people on Pinterest are entering 2020 with a sense of fun, balance and optimism.

Keeping furry friends warm

While you’re bundling up for this season’s colder temps, don’t forget about your pets! Pet fashion (+199%) is all the rage for 2020, and right now Pinners are looking for the best winter outfits for their fur babies. Check out some top-trending searches and products:


Financial wellness in 2020

According to our Pinterest 100 report, wellness in 2020 will be all about finding balance across the different parts of our lives – and our finances are no exception. If getting your financial life organised is on your list for this year, you’ll find plenty of videos, money tips and budgeting templates on Pinterest to inspire you and give you concrete steps for getting started. Take a look at some of our top-trending personal finance ideas here:


The top-trending products for gender neutral nurseries

Our P100 report revealed an increase in searches for gender-neutral topics related to children, from names to playrooms to clothes to party ideas. In particular, searches for gender-neutral nurseries are up 527%. Here are some top-trending products to shop on Pinterest:



¹ All trends throughout this newsletter are calculated using normalised searches from November 2018 to November 2019.