March insights: The new ‘fly’ home organisation method and the latest vegetarian power food


Pinners love looking ahead, and with spring around the corner searches to get the home in order have been on the rise (a 802% percent increase in declutter your home!). And in the kitchen, an increasing number of Pinners are tapping into the ancient benefits of shiitake.

Is FlyLady the new Marie Kondo?

Every year in March, Pinners start looking for fresh ideas to get the home organized. We all know an organized home can spark joy, and this year, the “FlyLady” method ((named for Marla Cilley, whose ethos is to focus on specific zones in the home in 15-minute increments), is now overtaking Marie Kondo. Searches for Fly Lady cleaning schedule have increased 40%, while searches for Marie Kondo are down 80%. 

The benefits of getting organised go beyond finding your things more easily. Recent studies show that tidying up may be connected to mental wellbeing, with 54% of consumers experiencing a feeling of relaxation while cleaning their home.

As Pinners draw up their organisational game plans – which can result in a less rushed and more joyful day – the top-searched areas to spruce up are:


Pinners are also shopping as they discover new ideas to tidy up the home. 63% of Pinners have used Pinterest while out shopping for household products, and 89% of Pinners have made a purchase after seeing content from household brands on Pinterest. And, Pinners are a whopping 130% more likely to purchase products online than social media users. As Pinners shop for organizational and storage products, top trends include non-toxic products, bathroom hacks and multiple uses for everyday products.

Shiitake is the new kale

After a surge in Pinner searches, it’s clear that shiitakes are the new kale. What started as a kale-fuelled revolution quickly turned into a cauliflower craze, and now shiitake mushrooms have overtaken kale as a top-trending ingredient.

While searches on Pinterest for kale recipes are down 11%, searches for shiitake mushroom recipes are up 1,654%, and nearly 50% more boards with shiitake mushroom recipes have been created compared to last year.

This new 'it' ingredient is packed full of health benefits, and is an easy meat alternative at a time when searches for vegetarian meat alternatives are on the rise (+407%), and Meatless March is growing in popularity (searches up 65% in 2019 compared to 2018).

For those looking for inspiration for what exactly to do with shiitakes, the most popular shiitake recipe on Pinterest comes from the Vegetarian Gastronomy blog for a Pulled Shiitake Mushroom vegan BBQ sandwich

Inspired to cook with shiitakes? Top recipes include: 

  1. Pulled Mushroom Tacos with spicy salsa

  2. Vegan Mushroom Tofu & Chilli Stir-Fry

  3. Crispy Mushroom Shwarma

  4. Kimchi Fried Rice with Shitake

  5. Baked Wild Mushroom Risotto

  6. Mushroom Stroganoff

  7. Shitake Mushroom & Tofu Ramen

  8. Mushroom & Blue Cheese Wellington

  9. Garlic Shitake On Toast

  10. Sticky Mushroom, Halloumi & Pineapple Kebabs

It’s time to make sure there’s so mush-room in your recipes this spring for this tasty and nutrition-packed ingredient!


Methodology: Percent increases are calculated using normalized searches from Jan ‘19 to Jan ‘20. Increase in boards created is calculated from the same time span.