Pinterest has always been the home for shopping inspiration. It’s a place where people search, browse, shop and discover new and favourite brands. Over the past few years, we’ve been introducing new visual discovery tools and making more Pins shoppable. As we continue to unveil more ways to shop with Pinterest, we’re announcing new features for businesses to reach people who want to go from dreaming to decision making, from inspiration to purchase.
Coming soon: Shop the Look ads
Today we're announcing Shop the Look ads in a new collections format for mobile. It's the easiest way for retailers to feature multiple products in a single ad so Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s site. Inspired by our organic Shop the Look Pins, advertisers can tag up to 25 items in an image. With the new format, shoppers will see a preview showcase of four items and can click through to see more, giving them a fresh, new way to interact with a brand’s products.
Shop the Look ads will be rolling out in the U.S. over the coming months. Shop the Look as an organic shopping feature is currently available to select partners in international markets including the UK, Brazil, Germany, France and Japan.
"Pinterest has already enabled us to inspire consumers across Europe to consider Leroy Merlin for home ideas. Because of the open mindset of the audience on Pinterest who are looking for ideas of what to try and buy next, we were eager to explore more shopping features to help customers take their home projects from inspiration to action. So far, Pinterest's shopping features have increased traffic to our site, leading to more engagement and potential purchases.”
- Tatiana Okutina, Head of Comms, Home Improvement Projects, Leroy Merlin