When you see something on Pinterest you’d like to own you should be able to buy it, or something just like it, that matches your unique style. That’s our vision for shopping with Pinterest.
People have always used Pinterest for shopping inspiration. Because everything’s visual, it’s easy to spot things that match your unique tastes—a new style to wear, or a new way to spruce up your home—even when you don’t have the words to describe what you’re searching for.
Once you find something you’d like to buy, simply click through to the retailer’s website to make your purchase.
With Shop the Look, you can even find where to buy individual items within a Pin. Or you can use the Lens camera to visually search for items you see out in the world. And now we’re introducing even more ways to shop with Pinterest.
Introducing new Product Pins and shopping recommendations
Today we’re making hundreds of millions of Pins shoppable with up-to-date pricing and stock information launching on new Product Pins, with links that go directly to the page on the retailer’s site where you can buy in a few clicks. And, a new shopping recommendations section can now be found beneath Style and Home Pins so you can browse similar items across multiple brands and price points.
With Products Pins more discoverable in home feed and search results, Pinterest as a whole has become markedly more shoppable for your unique needs. Now that Product Pins are integrated throughout Pinterest and in new shopping sections, they’ll be replacing the older Buyable Pin format. In the past quarter since we started testing these shopping features, clicks on products to retail sites have increased by 40%.
Now on women’s fashion and home decor Pins, you can browse more in-stock items inspired by the original Pin.
New Product Pins are rolling out globally across mobile apps and Pinterest.com. The shopping recommendations section is live in the U.S., and will be appearing globally in the future.