Pinners are turning to Pinterest for education on menstrual cycles and period products more than ever before and a recent global survey reveals why. Today, Pinterest is sharing results of a global survey focusing on how people feel about their menstrual cycles.
The survey revealed people lack a full understanding about their menstrual cycles and feel embarrassed to discuss the topic broadly. Moreover, more than a third of respondents are keen to learn more about their menstrual cycles as it is a key pillar of their overall health and well-being. With menstrual cycles impacting a person's physical and mental health, it’s imperative all people are given the tools and resources to learn more. The survey results identified a fundamental need for access to information delivered in a positive and safe space where people can learn about period care and its impact on overall health.
Pinterest has always been a positive and inspiring place where Pinners can go to find communities and topics they resonate with. Periods and menstrual cycles are no different. Pinterest has created a destination for Pinners seeking to learn more about menstrual cycles, period products and connect with creators who are having similar experiences. As part of our 2022 Pinterest Predicts report, we predicted that ‘Mindful Menstruation’ would be a trending topic in 2022. Pinners are turning to Pinterest more than ever before to talk and learn about period related topics.
Below, we’ve rounded up trending search terms related to periods, the most helpful creator content and we’re sharing an article in Today’s Inspiration featuring some of the best period related products you can purchase on Pinterest.
Pinterest is a resource and destination for tips around learning about menstrual cycle phases with searches increasing for menstrual cycle chart (+95%), follicular phase (3x) and luteal phase (+96%).
As Pinners search for tips to manage period pain, searches for ‘period care’ are up over 9x and ‘period hacks for school’ are up 4x.
Follow Letitia Kiu for ideas on your very own Period Go Bag and visit Pinterest’s Today’s Inspiration feature to check out more content from creators, as well as a round up of some of the best period and menstrual products on Pinterest from brands like Thinx in the US and Modibodi in Australia among others.
“As much as we have progressed towards normalising menstruation, we still need to do more in our schools and in our media to remove the taboo. Platforms such as Pinterest offer a global opportunity to share menstrual educational resources and images, have open conversations on periods, and offer support, which all helps to normalise menstruation and remove the myths and taboos. Whether that’s through brands like Modibodi or through health experts and Pinners alike sharing information on menstrual cycles and menstruation in general, platforms such as Pinterest give menstruation a voice to a wide and diverse audience.” - Kristy Chong, Modibodi CEO & Founder
Pinterest internal search data; Global; January 22nd, 2022 to February 20th, 2022 vs January 22nd, 2021 to February 20th, 2021