Pinterest and Tastemade partner on scaling creators, content and live streaming around the world
14 June 2022
As the inspiration to realisation platform, we are always looking to pair with like-minded partners like modern media company Tastemade. That’s why we’re excited to team up with them for a first-of-its-kind, multi-million dollar, global strategic partnership to scale creators, content series, and live streaming on Pinterest. The multi-year collaboration starts immediately, with initial programming launching later this year in Europe, US, LATAM, and APAC.
Tastemade drives some of the most inspirational content on Pinterest, with Tastemade Pins driving 200% more saves than the average Pin.1 We are tapping into Tastemade’s robust global video platform and creator community to produce an even wider array of programming to inspire Pinners around the world. As part of this new collaboration, people will be able to experience inspirational content through Idea Pins, new content franchises, and live streaming, with Pinterest’s and Tastemade’s Creators front and center.
Consumers have undeniably embraced video as the preferred content medium, and one that is especially powerful in inspiring consumers to take action to create a life they love. The biggest trends in media are now in video, creators, and live streaming – and this partnership addresses all three at global scale. We have a long track record of deeply engaging the Pinterest audience and are excited to take even more Pinners from inspiration to realization through video storytelling.
Larry Fitzgibbon, Co-Founder & CEO Tastemade
We’ve slated 50 new shows that will debut exclusively on Pinterest. These series will feature talent from both the Tastemade and Pinterest creator communities from around the globe — and will be produced in at least eight different languages across Tastemade’s global studios.
We will be streaming hundreds of hours of new live programming for Pinterest TV from Tastemade’s studios around the world. Tastemade’s experience with live streaming commerce will also help us to activate creators, brands, and consumers alike.
We’re bringing on high-quality video content across core and emerging verticals. While Tastemade has historically focused on core lifestyle content verticals such as Food, Travel, and Home & Design, this collaboration expands programming to other high-value categories including Beauty, Fashion, Health & Wellness, Fitness, Parenting, Pets, and more.
As part of this partnership, Creators have the truly unique opportunity to partner with both Tastemade and Pinterest in real life. Tastemade will host a series of in-person creator events at their studios around the globe, including in London, Los Angeles, Tokyo, Jakarta, Mumbai, São Paulo, and Buenos Aires. Creators from both the Pinterest and Tastemade communities will come together for community building activities, creator activations, and training sessions focused on catalysing more high-quality video storytelling and overall engagement on Pinterest.
As one of our largest video partners globally, I've been so impressed by how Tastemade has expanded their platform, consistently delivers engaging content, and builds value on Pinterest. This is a natural extension of our existing partnership as we scale our content and creator efforts at Pinterest, and I'm thrilled to build something even bigger to inspire Pinners in more languages around the world.
Malik Ducard, Chief Content Officer at Pinterest
