Pinterest is proud to be a place for people to celebrate their identities and find their voices within the LGBTQAI+ community. This Pride Month, Pinterest is launching “Pride and Progress”, a content series with creators and brands around the world, including RuPaul’s Drag Race winner Sasha Colby.
Throughout Pride Month, Pinterest will be highlighting several LGBTQIA+ creators on Today's inspiration. People can discover ideas for self-expression, wellness, LGBTQIA+ travel destinations and more. Pinners will discover products from LGBTQIA+ brands within Shopping Spotlights on Pinterest in the US, Canada, the UK, Australia, Germany, France, Brazil, Mexico, Spain and Italy.
At Pinterest, we want to be a safe place for your proudest self. We increasingly see from searches on the platform that Pinners are looking for inspiration to explore and express their identities. For example, searches for “understanding gender” are up +550%, with “gender identity poster” and “self expression painting” both up +415% and +455% year over year.
Queer fashion is also trending on Pinterest with searches growing for “non-binary outfits” (+355%), “genderqueer fashion” (+300%), and “queer outfits men” (+335%). Beauty searches for “non-binary hair” (+285%) and “genderfluid hairstyles” (+210%) have increased year over year.
- Queen of All Trades: This series showcases the versatility, skills and passions of notable drag artists beyond fashion and beauty. From maths to cooking, art to athletics and even ‘get ready with me’ videos, Pinners will learn about all the unexpected things drag queens do in their lives.
- Here Comes the Pride: People come to Pinterest to plan their wedding, and “Here Comes the Pride” shines a light on all the details that go into planning a wedding full of Pride. From flower arrangements to photography, each episode features a different creator involved in the wedding industry who will provide tips on planning through a queer lens.