Today, we hosted Pinterest Presents, our second annual global advertising summit, with sessions in the US, Canada, UK, France, Germany and Australia, offering advertisers an exclusive first-look at a range of new product features that will further position Pinterest as the destination for taste-based shopping.
More than 400 million people around the world come to Pinterest every month to find inspiration to create a life they love and brands play an incredible role in shaping this positive environment. Pinterest Presents gave attendees an exclusive preview of upcoming product launches including:
- Your Shop - a new entry point into shopping on Pinterest, powered by a taste-driven algorithm. Every Pinner will be served a customized shopping page, made up of content from creators and brands, based on their own unique preferences and styles. Your Shop is currently in beta for US Pinners and will launch to all US audiences later this year, with more countries to come after that.
- Checkout - a feature that allows Pinners to make purchases without leaving Pinterest. Checkout is now available in beta for select Shopify merchants in the US.
- Shopping API - Pinterest is making it easier for merchants to create and upload catalogs through Pinterest, so that the platform can be a commerce destination for merchants of all sizes. Sale season? Your pricing’s already updated on Pinterest.
- Pinterest Trends Tool - Businesses in the US, Canada and the UK will see new features to the Pinterest trends tool, including real time search data, more trend types, more granular audience tools and personalized trend recommendations for your business. And later this year, we’ll launch the tool to additional countries all over the world.
We also unveiled new research on the power of ‘inspiration’ proving that when people feel inspired, they’re also more likely to act.
“We’re doubling down on products and features to help move people from the insight phase of inspiration, into the decision phase. From product tagging in Idea Pins–so creators can actually tag their ideas with the products they used—to checkout–so shoppers can actually convert without leaving the app—we're building an ecosystem to help people take their spark of an idea and make it a reality.” Andréa Mallard, Chief Marketing Officer at Pinterest.
During the event, the global marketing community had access to inspiring talks and creative sessions led by an exciting line-up of Pinterest speakers such as Pinterest’s CEO, Ben Silbermann and Andréa Mallard, Chief Marketing Officer as well as special guest and fashion designer Tan France.
“We’ve shared fresh trends, innovative tools and inspiring research that demonstrates how we plan to bring new opportunities for brands to succeed on Pinterest. Our 2022 vision and product roadmap shows how we’re focused on growing an inspired content and shopping ecosystem to effectively move consumers from inspiration to realization.” Bill Watkins, Chief Revenue Officer at Pinterest
For more details on what was previewed at Pinterest Presents today, check out the Pinterest business site for videos and more information: business.pinterest.com