As more people than ever come to Pinterest to find inspiration for supporting small businesses, furnishing their home, gifts to cheer up friends, and activities to do with their kids, there’s an increasing opportunity for retailers to get their products in front of Pinners.
Today we’re announcing a partnership with Shopify through a new app that gives their more than one million merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Pins, in just a few clicks.
The Pinterest app on Shopify includes a suite of shopping features including tag installation, catalog ingestion, automatic daily updating of products, and an ads buying interface.. For Shopify merchants, this means easy set up and access to distribution across Pinterest with or without ads, as well as reporting and results tracking to maximize reach. The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources.
Once installed, the app will allow a merchant to deploy a tag on their website, upload the product catalog and quickly publish in-stock Product Pins. Businesses will also see a shop tab appear on their profile as an additional way for their products to be discovered.
By uploading their catalog feed, merchants make it possible for people to discover and save their products and buy directly from their website. People come to Pinterest with an intent to plan and purchase. The number of Pinners who have engaged with shoppable Product Pins has increased 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalog feed uploads increased 144% in the first quarter of the year.
Shopify merchants in the U.S. and Canada can install the tag starting today, and the integration will be available to merchants in countries where Pinterest ads are available including Australia, France, Germany, Italy, Spain, and the UK in the coming months.
Quote from Jeremy King, SVP of Technology, Pinterest:
As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogs, Product Pins and shopping ads to merchants so they can get in front of the millions of Pinners looking for unique products that match their taste. With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we're focused on making both our ads and organic features available and impactful to businesses of all sizes.
Quote from Satish Kanwar, VP of Product, Shopify
Partnering with Pinterest to create the Pinterest channel is adding another powerful marketing tool for merchants to share their products with a new audience. The channel allows merchants to easily turn their Shopify products into shoppable Pins for Pinterest’s over 350 million users to discover, allowing Pinterest users to purchase the item directly from the merchant’s store. The channel also makes it even easier for merchants to advertise to and acquire new customers, which is a huge win for businesses.