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Pinterest’s Festive Celebration Report 2018

'Tis the season! Every year, people turn to Pinterest to plan for all of those upcoming celebrations and round out the year with family and friends. No matter where you live or what you’re celebrating, Pinterest has endless ideas on how to a host family-friendly gathering, create a fun dinner that all your friends will enjoy or execute a glamourous festive look for your next party.

Starting as early as July, over 63 million people come to Pinterest from all over the world to get ideas for the festive season. With over 235 million boards created around festive planning, Pinterest is the perfect place to get ideas for any celebration big or small. And with features like board sections to help you stay organised, get ready to execute those festive plans with ease. To help you get started, Pinterest has rounded up the top ideas that Pinners are searching for this year.

Cook up your next festive creation

Tried and true

Here are the top 'tried' recipes loved by Pinners with thousands of photos, comments and tips to help you perfect your festive dish.

A healthy twist

Healthy festive recipes (+54%) are a Pinner favourite as they search for a fresh way to recreate some festive favourites.

Small bites for a big crowd

Searches for party appetizers for a crowd (+695%) are on the rise and Pinners are specifically searching for finger-food ideas (+469%) to keep their guests satisfied one bite at a time.

Desserts worth celebrating

Whether you want to keep it (somewhat) healthy or choose to give in to your sweet tooth, nothing completes a festive feast like a dessert. These top festive dessert ideas (+286%) won’t disappoint!  

Signature sips

Pinners are getting creative with their pitchers. Batch cocktails (+32%) are the perfect way to make sure that you’re not manning the bar(trolley) all night. Set up some sips for guests to enjoy with these top trending recipes.

Very merry décor ideas

Get your home ready on the inside out with some of the top festive décor ideas (+31%) on Pinterest.

Festive looks for every occasion

Whether you’re staying in for a family-friendly feast or going out on the town to ring in the New Year ahead, stay stylish with these festive essentials, no matter what the occasion. Check out the top festive season looks (+146%) that Pinners are searching for.

Data Methodology

  • *Pinners are planners! Trends are calculated using normalized searches from July '17 to July '18 and we saw these trends start to spike early this year

  • Trends are calculated using normalized searches from September '17 to September '18