Pride 2019: Celebrate your best self with Pinterest

Born this way jean jacket at pride parade

During Pride Month, people turn to Pinterest for inspiration to celebrate their identity, discover the best Pride parade looks and find products to express themselves at celebrations around the world. We looked at our data to find the top topics that Pinners are searching for – from pansexual pride, to coming-out ideas, to quotes by the famous RuPaul. Make sure that you check out our Pinterest Pride board Pride Jubilee for more.

We also recently chatted with Rachel, who used Pinterest as a safe place to embrace her coming out:
'A friend said to me recently, "you just are more comfortable in your skin and just more you". And that's true. Pinterest has definitely been a part of that process. It's a safe place to explore. There's an audience of potentially millions, but I feel like I'm in a room where I've curated all the things, all the beautiful things that I want to be there. So it becomes a playground of my own making.' – Rachel

Pride Inspiration on the rise

Every year, people increasingly come to Pinterest in June to search for the best inspiration to celebrate Pride. Searches on 'pride' increased by 2,930% from June 2016 to June 2018, as global celebrations continue to grow in popularity.

Top interests show that Pinners are looking for quotes and memes for inspiration to live their best life and ideas to prep for the parade, with 'pride outfit', 'pride make-up', 'gay pride', 'pride quotes' and 'bi pride' as the top searches.¹

Searches on 'pride' over time
Living loud and feeling proud

Rainbow rompers, glitz and glitter, or shirts that tell the world that you are embracing you and everyone else can just deal with it – here are a few top trends and products to show your pride.²

Check out this LGBTQ achievements board from Human Rights Campaign to see people from the LGBTQ community living loud and proud!

Hitting your stride with Pride

'Fly, Girl became a space where I could explore how I might want to present differently to the world and how I may want to move differently in my skin.' – Rachel

This year in particular, there have been more and more searches on pansexual pride, coming out in a way that works for you, and embracing your inner identity²:

Take a look at this LGBT resources board from PFLAG International.

Drag life for your best life

There have been millions of saves from Pinners looking to hit their best drag look, and top searches include drag make-up tutorials, costumes, funny memes, quotes and art. Here’s some make-up tutorial videos that we love:

Searches on drag queen RuPaul have increased by 1,071%² since last year! Here are the top searched queens³ from RuPaul’s drag race show.

Top Searched Drag Queens
Pride product tips

During Pride Month, searching 'Pride' will light up suggested searches in all the colours of the rainbow!

Also look for curated collections of Pride Pins that will pop up at the top of search results and make it easy to explore some of the latest Pride ideas.

Rainbow pride search suggestions

Footnotes:
¹ Top searches related to “pride” from January ‘18 to April ‘19.
² Percent increases are calculated using normalized searches from April ‘18 to April ‘19.
³ Top searched drag queens from RuPaul’s Drag Race Show from January ‘18 to April ‘19.