The year 2020 presented many unknowns, but what was clear was the excitement for the holiday season. While Pinners are always early in their planning for the holidays, this year blew past the typical month of June as searches for topics like “Christmas gift ideas” began peaking as early as April1. With people spending more time at home than ever before, an eagerness to spread joy (and splurge on self care), along with historical highs in online shopping, Pinterest makes it easy to shop for everyone on your list.
Enter the Pinterest Shop: holiday collection, a list of this year’s most-searched holiday gift ideas on Pinterest. It’s a shoppable inspiration guide that links directly to retailer product pages where Pinners can go from inspiration to purchase.
1Increases are calculated by comparing normalized global searches in June 2019 to June 2020.
Increases are calculated by comparing normalized global searches in the month of August ‘19 to the month of August ‘20.