What inspires Pinners this festive season? Personal touches, self-love, sustainability, and family photos


On Pinterest, the festive season is in full swing. Pinners love to get ahead of things and are already starting to search for inspiration for this year’s celebrations – and that’s for everything, including décor, recipes, outfits, hairstyles and gifts. With millions of ideas for the festive period, people turn to Pinterest every year to find the things that inspire them personally and help them plan for a time that is traditionally all about the loved ones in your life – including you! In fact, searches for Christmas inspiration are up 220% globally. Key themes are personalisation, self-love, sustainability and making memories. Here are some of the most popular stress-free festive ideas that Pinners are looking to buy, eat, wear and try this year:

Make it personal, not perfect

Do you have a tiny flat that doesn’t fit a Christmas tree? Do you want to embrace your cultural heritage? You want to save plastic and re-style that animal print dress that you wore this summer? Pinners are pushing the boundaries of traditions and looking for ways to own the festive season and make it more personal than ever.


Easy recipes to add smiles on the table

Another day in December, another party. Take a look at these easy recipes from around the world to bring for office parties, brunch or your neighbour's dinner party. Tip: Pinners are looking at video recipe tutorials (+190%) for the best results. 

Fun fact: One of the most popular desserts this year is cheesecake, from butter pecan to caramel apple, here are the top recipe to try this holiday season. 

Treat yourself

While you give your mum the gift of a spa day experience, why not also get it for yourself? More Pinners are looking for ideas to treat themselves for accomplishing another year of hard work - searches for self-care package gift ideas have increased by 134%. 



Making memories

Pinners this year are looking for ideas that are lasting and create meaningful memories, such as gifts that are personal or experiential and fun photography with family and friends. (friends Christmas +49%). Also searches on gift wrapping videos are up 80%.


Family Christmas Photos (+173%)

Handmade and fun gifts 

You’re a Christmas nut and can’t get enough? Why not celebrate christmas all year around with your personal Santa tattoo (+45%). 

Tips from a pro:

“I love the holidays: From hosting, to feasting, to gifting, it's such a great time to express your gratitude to friends and family in creative ways. Pinterest is not only a great source for fresh ideas, but also useful for planning and staying organised. Here are some of my "no-stress" tips for this season.”

- Enid Hwang, Culture and Community Manager at Pinterest

Top tips to cut out the stress for good this year

  • Start early - Skip the last minute stress and start early to get inspired for this year’s season. On Pinterest you can discover ideas all year around - In fact, Pinners begin looking for Christmas ideas as early as June! The best thing: As you search and browse, Pinterest will recommend you more ideas that suit your taste or focus, whether it’s minimalist décor or easy appetisers.

  • Recycle - You don’t have to buy new stuff to keep things stylish. Use Pinterest to find ideas for how to upcycle a décor element from last year or freshen up an outfit you’ve had for years.  

  • Use secret boards -  There are more than four billion boards on Pinterest where people are saving the ideas they love and they want to take action on, but you don't have to spoil any surprises. Secret gift boards for the festive season are a simple way to collect ideas before you purchase anything. You can watch your budget or weigh your options all in one place.

  • Delegate - The people you love are a huge part of the festive season Planning together with family and friends can be fun and build excitement too. Using our new collaboration tools is a great way to share and discuss ideas  – before you know it, your next family photo will be amazing.

Trends are calculated using normalised searches from July 2018 to July 2019.