Pinterest and Shopee partner to strengthen creator commerce in Indonesia and Brazil
September 23, 2026
New affiliate partnership enables eligible Shopee Affiliate creators to share Shopee product recommendations in Pinterest content
Pinterest and Shopee today announced a new affiliate partnership in Indonesia and Brazil. The partnership enables eligible creators to connect their Shopee Affiliate accounts with their Pinterest accounts and share Shopee product recommendations through Pins and videos.
For creators, this provides another way to reach audiences and potentially earn affiliate commissions, while helping shoppers move more seamlessly from inspiration on Pinterest to purchase on Shopee.
The launch marks Pinterest's entry into affiliate commerce in Indonesia and expands its creator-commerce partnerships in Brazil. For Shopee, it connects its existing Affiliate Program with Pinterest’s visual discovery experience, bringing Shopee’s products into another setting where people explore what to buy.
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Commerce does not begin only at the point of purchase. It starts when people discover an idea, explore their options, and decide what fits their needs. At Shopee, we see creator-commerce as part of this broader journey, connecting creators and businesses with shoppers through content and technology. Our work with Pinterest reflects this approach by linking visual discovery with Shopee’s commerce ecosystem.”
Peggy Zhu,
Executive Director, Brand and Growth Marketing, ShopeeA visual search and shopping experience
On Pinterest, shopping often starts with a question or an idea: what to wear, what to buy for the home or what to try next. People use visual search to explore their options, narrow down what they are looking for and decide what fits their tastes and needs.
Gen Z, now Pinterest’s largest and fastest-growing audience, is playing an increasingly important role in this behaviour. Gen Z accounts for more than 50% of Pinterest’s global user base,1 and Pinterest search data shows growing interest among Gen Z users in Indonesia and Brazil in categories such as fashion and beauty. In Brazil, searches for inspiração de look (“outfit inspiration”) rose 281% year-on-year, while searches for produk kecantikan (“beauty products”) in Indonesia increased 83%.2
These search behaviours provide context for the collaboration: Pinterest supports visual discovery, creators curate product recommendations for their audiences, and Shopee provides the e-commerce platform where shoppers can find and purchase the products featured.
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People come to Pinterest with intent. Whether they're updating their wardrobe, refreshing their home or looking for a new beauty product, they're actively exploring what to buy next. Creators help guide those decisions through recommendations people trust, Pinterest truly sits at the heart of creator commerce where inspiration can lead to action. By partnering with Shopee, we're making shopping on Pinterest even more useful by connecting inspiration, creator recommendations and products more intuitively - building towards a visual search and shopping experience.”
Ayumi Nakajima,
Senior Director, Content Partnerships, APAC, PinterestMaking creator recommendations more seamless
Through the partnership, eligible Shopee Affiliate creators can connect their Shopee Affiliate accounts to Pinterest. Once their accounts are connected, eligible creators can:
Discover and select eligible Shopee Affiliate products to recommend within Pinterest.
Tag multiple Shopee Affiliate products in a single Pin or video.
Have the option for applying relevant Shopee affiliate links automatically to eligible products.
Earn commissions when Pinterest users make eligible purchases of those products on Shopee, subject to applicable program terms.
Creators can feature related products together, such as a complete look, product collection, and themed recommendation, in a single piece of content.
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As a home & living creator, I see Pinterest not just as a space for finding decor or DIY ideas, but as a destination where people arrive with a clear intent to find practical solutions. Having been a Shopee Affiliate since early 2022, my goal has always been to share recommendations that offer real value. Connecting Shopee with Pinterest bridges two powerful strengths - inspiration discovery and seamless shopping. It makes the journey from idea to purchase entirely frictionless for audiences while opening up greater monetisation opportunities for creators in Indonesia,”
Creator, Indonesia.
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When I share an outfit or a makeup look, I like to highlight every product and piece because they work well together. With this partnership, I can feature my full look, everything I used for my makeup or skincare routine, and give my audience the option to choose individual items or the complete set I recommend. It’s a more seamless and interactive way to find products on Shopee while getting inspired on Pinterest,”
Creator, Brazil.